Pintarnya: Building a Super App for Millions of Indonesian Workers
Pintarnya, an Indonesian platform for employment and financial services, has raised $16.7 million in Series A funding , led by Square Peg with support from Vertex Ventures Southeast Asia & India and East Ventures . The funding will enable the company to scale its services across Indonesia, targeting a workforce that is largely underserved by traditional employment and banking systems.
Founded in 2022 , Pintarnya focuses on blue-collar and informal workers who often find jobs offline and lack access to safe financial products. The platform combines AI-driven job matching with asset-backed lending , allowing users to secure loans using items like electronics or vehicles.
Since its launch, Pintarnya has reached over 10 million job-seekers and partnered with 40,000 employers nationwide. Its revenue has grown nearly fivefold year-over-year , and the company is on track to reach break-even by the end of 2025 . Over 200,000 users have already accessed its financial services, supporting needs such as education, healthcare, and small business financing.
The Series A funding will be used to enhance technology, expand financial services offerings, and strengthen strategic partnerships. Pintarnya aims to evolve into a super app for Indonesia’s workforce , integrating job placement, financial services, and digital tools to simplify daily life and improve access to opportunities.
Indonesia’s informal workforce accounts for nearly 59% of the total labor market , highlighting the scale of the opportunity. By combining employment and responsible lending in one platform, Pintarnya is positioned to redefine how millions of workers earn, save, and manage their finances.
Source:
A.M.
