Laqeeni
Online directory for vetted local trade professionals.
The founders
The company
Laqeeni is a free online directory of vetted independent tradespeople across Saudi Arabia — plumbers, electricians, AC technicians, painters, carpenters, cleaners and 35+ other trades. Customers message tradespeople directly on WhatsApp, with no commission taken by the platform.
Finding a reliable tradesperson in Riyadh, Jeddah or the Eastern Province still largely runs on word of mouth, leaving quality and pricing opaque. Laqeeni leans into how Saudis already transact — over WhatsApp — rather than forcing a new booking flow on them.
The company says it is building a straightforward, commission-free alternative to the opaque business of hiring local trades, pairing the directory with free Arabic and English guides on typical prices and what to ask before hiring.
Founded by Christopher Joseph, the team is betting that transparency and a no-commission model will earn trust from both tradespeople and customers — a lean approach that avoids the take-rate friction common to marketplaces.
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