Duly
Client-owned fraud and payment risk controls.
The founders
NK
MN
The company
Duly is an embedded risk and decisioning partner for payment companies and fintechs, pairing hands-on fraud expertise with reusable decisioning technology. The twist: rather than locking clients into another black-box vendor, it helps them build and keep ownership of their own data, models, policies and risk appetite.
Fintechs under pressure to cut fraud losses without tanking approval rates are increasingly wary of stacking opaque third-party tools. Duly is betting that the next phase is about owning your risk stack, not renting it.
The company says it started to help growing firms with serious fraud exposure advance their internal risk capabilities beyond off-the-shelf vendors. Engagements begin with a two-to-four-week "Risk Decision Sprint" that benchmarks a client's stack and separates the effects of vendors, internal controls and customer behaviour.
Co-founders Matan Naor and Netanel Kabala bring leadership experience from PayPal, Simplex and Nuvei. Naor spent over 15 years at PayPal, ending as VP of Consumer Risk at the intersection of fraud prevention, data science and product.
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