Aarus
Wellness rituals rooted in science and Indian philosophy.
The founders
The company
Aarus is an Indian wellness brand putting clinically researched ingredients into enjoyable, everyday formats rather than pills. Its first product, Drift, is a nighttime cocoa blend formulated with Magnesium Bisglycinate, L-Theanine and Reishi Mushroom to support sleep quality.
Most preventive-health products fail not on their science but on consistency — people simply stop taking their pills. Aarus is betting that the fix is format: build the supplement into a ritual people actually want to repeat.
The brand positions itself as a "ritual system" blending modern science with Indian wellness philosophy, and is incubated by the Kanoria Foundation, a family institution focused on education and humanitarian work.
Aarus names Siddhant Dutta among its founders; the company says its founding draws on a background spanning biochemistry, pharmaceuticals and entrepreneurship, which maps neatly onto a product that lives at the intersection of formulation and consumer behaviour.
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