A
LP profile
ADV
Limited partner
Corporate · Founded 1995 · Moscow, Russia
2
VC firms backed
01 · Background
Who ADV is.
- Historical Background
- The group's predecessor, the creative agency "Advent," was established in 1995. In 2000, Adventa was reorganized into the ADV Group, which initially included eight companies.
- Major Events
- In 2015, Interpublic Group acquired a controlling interest in the Russian divisions of international creative agencies McCann Moscow, MullenLowe (LOWE Adventa), and FCB (DraftFCB ADV) from ADV. The group underwent a significant reorganization in 2018, resulting in the formation of five distinct divisions. In 2022, ADV established a joint venture with the "Igronik" group.
- Allocation Strategy
- The firm operates a venture capital studio, ADV LaunchPad, which supports startups in their earliest stages. The group's activities are concentrated in Russia, Ukraine, Kazakhstan, Belarus, Uzbekistan, and Azerbaijan. Investment and operational focus is on technology, media, marketing strategy, and creative sectors.
02 · Fund commitments
The funds ADV backs.
ADV is a limited partner in 2 funds. 2 of them place in the Power Law Investor Ranking; those lead, best-ranked first.
03 · Other LPs
Other LPs.
Other corporate and insurance LPs in the Power Law LP ranking, closest to ADV by combined power-law score — Europe first, then the nearest worldwide.