Y
Yoto
Edtech · London, United Kingdom · Founded 2015
Screen-free audio platform to play music, stories and more for kids MoreLess
Yoto is a company that specializes in creating interactive audio experiences for children. The core product is the Yoto Player, a screen-free audio device designed for kids to engage with educational and entertaining content. Yoto Cards, which are compatible with the Yoto Player, provide a wide range of audio content including stories, music, and educational material. The company also offers a Yoto App, which allows users to access content without needing a Yoto Player. Yoto primarily serves parents and guardians looking for safe, screen-free entertainment options for their children. Operating in the children's educational and entertainment market, Yoto employs a direct-to-consumer business model, selling its products through its website and select retailers. Revenue is generated through the sale of Yoto Players, Yoto Cards, and app subscriptions. The company offers free shipping on orders over $40 within the USA and charges a $10 shipping fee for smaller orders. Yoto has been recognized in various media outlets for its innovative approach to children's entertainment and education.
Keywords: interactive audio, children's education, screen-free, Yoto Player, Yoto Cards, Yoto App, direct-to-consumer, educational content, entertainment, innovative.
Company overview
Yoto company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 326
- Open positions
- None listed
- Dealroom signal
- 90.4
Valuation & funding
Yoto funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Oct 2024 | $15M | — | HSBC UK | ↗ |
| SERIES B✓Equity / VC | Jun 2024 | $22M | $88M | Burda Principal Investments · Acton Capital · DNS Capital · Chan Zuckerberg Initiative | ↗ |
| SERIES A✓Equity / VC | May 2021 | $17M | $68M | Katie Marrache · Global Founders Capital · Benedikt Körling · Lucas Paul | ↗ |
| SEED✓Equity / VC | Dec 2019 | $0 | — | Global Founders Capital · Emerge Education | ↗ |
| SEED✓Equity / VC | Dec 2017 | $39K | $157K | Emerge Education | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Yoto website traffic
Latest recorded traffic for Yoto is 2.7M monthly website visits, up 50% over the last three months. Yoto's team grew 14.4% over the past year.
Comparisons
Yoto compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Yoto's talent
Source: Dealroom Talent Intelligence.
Investors
19 investors on Yoto's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Yoto has talent and traffic
team presence
In the news
Latest news about Yoto
Recent press, funding announcements, and product moves mentioning Yoto — open to read from the original sources.
Market sentiment
What the market is saying about Yoto
An AI-synthesized read of the highest-engagement posts about Yoto on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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