Web Geo Services

About Web Geo Services

Founded in 2009 by Mathias Fliti and Jean-Thomas Rouzin, Web Geo Services operates as a key provider of location intelligence technologies. The company is headquartered in Paris, France, with its R&D center in Montpellier and offices spanning eight countries, including the UK, Netherlands, Germany, Italy, Spain, India, and Singapore. Initially establishing its reputation as a premier European partner for Google Maps, the firm has consistently focused on leveraging geolocation data for business applications.

The company's primary offering is Woosmap, a proprietary geolocation platform developed to provide businesses with a suite of developer-friendly APIs and SDKs. Launched in 2014, Woosmap is designed for integration into websites and mobile applications, enabling functionalities such as store locators, address autocomplete, distance calculation, geofencing for targeted marketing, and indoor mapping. A central tenet of the Woosmap platform is its privacy-first approach, operating without collecting personal user data, thereby ensuring GDPR compliance. The business model is structured around this Software-as-a-Service (SaaS) platform, providing tools for developers to build location-aware user experiences. Revenue is generated through tiered subscriptions to its API and platform services.

Web Geo Services serves a diverse client base across sectors including retail, e-commerce, finance, smart mobility, and travel and hospitality. The company works with over 560 accounts, from large international brands like Lacoste, Total Energies, and Decathlon to high-growth startups, helping them optimize digital customer journeys and enhance conversion rates. In a significant milestone in 2021, CAPZA Growth Tech acquired a majority stake in the company, a move intended to accelerate international expansion and further develop the Woosmap platform, particularly through the integration of AI features.