Wattbike

The company's business model centers on selling its premium indoor bikes, such as the Atom, Nucleus, and Pro models, directly to consumers (D2C) and to commercial clients like gyms, professional sports teams, and healthcare providers. Its clients include organizations like the All Blacks, every English Premier League football club, the NFL, NBA, British Army, and healthcare providers like Bupa. Revenue is generated through the sale of this equipment, complemented by the free Wattbike Hub app, which offers training plans, performance tests, and real-time data analysis.

Wattbike’s products are known for their data accuracy (±1-2%) and realistic ride feel, replicating outdoor cycling through a combination of air and magnetic resistance. Key features include patented analysis tools like the Polar View, which provides visual feedback on pedaling technique, and the Pedalling Effectiveness Score to improve efficiency. The bikes connect to the Wattbike Hub and third-party apps like Zwift and TrainerRoad. In April 2024, Interactive Strength Inc. (NASDAQ: TRNR) signed a binding agreement to acquire Wattbike in an all-stock transaction, aiming to create a scaled, international fitness portfolio.