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Wakefit
eCommerce & Marketplaces · Bengaluru, India · Founded 2014
On a mission to revolutionize the home solutions market by empowering the decision-making power of each and every individual in choosing products that are ergonomic and well suited to an urban… MoreLess
Wakefit.co is an online retailer specializing in innovative sleep and home products. The company operates in the Indian market, serving a broad customer base that includes over one million satisfied clients. Wakefit's product range includes mattresses, beddings, furniture, and home decor items. The company's unique selling proposition lies in its research-backed sleep products, such as the Orthopedic Memory Foam Mattress and Dual Comfort Mattress, designed to enhance sleep quality and overall well-being.
Wakefit's business model is centered on e-commerce, with all products available for purchase online. This approach allows the company to reach a wide audience and streamline operations, contributing to its profitability. The company also offers customer-friendly policies such as no-cost EMIs and a 100-night risk-free trial on its memory foam mattresses, which further enhance its appeal to consumers.
Wakefit has demonstrated impressive growth since its establishment in 2016, with over 8 lakh customers and over 18 lakh products sold. The company's commitment to research and development, as evidenced by its 1500 hours spent in this area, indicates a focus on continuous product improvement and innovation.
Keywords: Online Retail, Sleep Products, Home Products, E-commerce, Indian Market, Customer-Centric, Research and Development, Memory Foam Mattress, Furniture, Home Decor.
Company overview
Wakefit company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Bengaluru, India
- Employees
- 2,074
- Open positions
- 8
- Dealroom signal
- 91.0
Valuation & funding
Wakefit funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | Dec 2025 | $142M | $843M | Undisclosed | ↗ |
| LATE VCOther financing | Nov 2025 | $6.3M | $722M | Verlinvest · Elevation Capital · Investcorp · Peak XV Partners | ↗ |
| LATE VCOther financing | Dec 2022 | $45M | $303M | Peak XV Partners · Investcorp | ↗ |
| SERIES COther financing | Nov 2021 | $27M | $380M | Sequoia · Susquehanna International Group · Verlinvest | ↗ |
| SERIES BOther financing | Dec 2020 | $26M | $258M | Sequoia · Verlinvest | — |
| EARLY VCOther financing | Dec 2018 | Sequoia | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $202M | +18.5% | $31M | 15.3% |
| 2025 | $171M | +29.8% | $11M | 6.6% |
| 2024 | $131M | +21.5% | $7.5M | 5.7% |
| 2023 | $108M | +25.9% | −$12M | -10.9% |
| 2022 | $86M | +54.8% | — | — |
| 2021 | $56M | — | — | — |
Growth signals
Wakefit website traffic
Latest recorded traffic for Wakefit is 7.2M monthly website visits, up 16.1% over the last three months. Wakefit's team grew 12.3% over the past year.
Hiring
Open positions at Wakefit
Current openings linked to this company in Dealroom.
Comparisons
Wakefit compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Wakefit's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Wakefit has talent and traffic
team presence
In the news
Latest news about Wakefit
Recent press, funding announcements, and product moves mentioning Wakefit — open to read from the original sources.
Market sentiment
What the market is saying about Wakefit
An AI-synthesized read of the highest-engagement posts about Wakefit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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