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Vow

Food · Sydney, Australia · Founded 2019

Rebuilding food system from the ground up by making meat with animal cells and not the animals themselves MoreLess

Vow Food is an innovative startup that operates in the alternative protein market, specifically in the cultured meat sector. The company's primary product is a unique blend of cultured Japanese quail, which offers a distinct flavor and texture combination. Vow Food's business model is centered around sustainability and the reduction of the environmental impact associated with traditional farming methods.

The company's target market includes environmentally conscious consumers and those seeking unique culinary experiences. Vow Food's revenue is generated through the sale of its cultured meat products, which are currently set to be launched in Singapore.

The company's strength lies in its ability to assess ideal cell combinations to create high-quality, sustainable meat products. This innovative approach allows Vow Food to explore new flavors, textures, and functions that appeal to meat-eaters, while also contributing to environmental sustainability.

Vow Food was established just 3.5 years ago by George Peppou and Tim Noakesmith and has recently opened what it claims to be the southern hemisphere's largest cultured meat facility. This facility, named Vow Factory 1, is expected to produce as much as 30 tonnes of cultivated meat annually. The company is backed by several investors, including the NSW government, Blackbird, Square Peg, Grok, and Tenacious Ventures.

Keywords: Cultured Meat, Alternative Protein, Sustainability, Environmental Impact, Unique Culinary Experience, Cell Combinations, Meat Production, Vow Factory 1, Investment, Rapid Growth.

Company overview

Vow company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Sydney, Australia
Employees
89
Open positions
None listed
Dealroom signal
65.4
sub industryInnovative Foodbusiness modelManufacturingsectorBiotechnologysectorAlternative ProteinsectorMeat SubstitutesectorSustainable Development GoalssectorLab-GrownsectorClimate TechsectorHard TechsectorDT and LSsectorscience-basedindustryFoodclient focusb2btechnologyDeep Tech

Valuation & funding

Vow funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Nov 2022 $49M $197M Pavilion Capital Partners · Grok Ventures · Cavallo Ventures · PeakBridge
SEEDOther financing Jan 2021 $6M $24M Blackbird Ventures · Grok Ventures · Tenacious Ventures · Square Peg Capital
SEEDOther financing Dec 2019 $750K $3M Blackbird Ventures
GRANTOther financing Aug 2019 $17K NSW Medical Devices Fund
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Growth signals

Vow website traffic

Latest recorded traffic for Vow is 12K monthly website visits, down 20% over the last three months. Vow's team declined 11% over the past year.

Latest monthly visits12K 3-month web change-20% 1-year team growth-11%
Monthly website visits72 observations · Jun 2020–Jul 2026
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Comparisons

Vow compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Vow's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
NSW Medical Devices Fund
Blackbird Ventures
Square Peg Capital
Grok Ventures
Tenacious Ventures
Series A 7 investors entered at this stage
Pavilion Capital Partners
Cavallo Ventures
PeakBridge
Toyota Ventures
Hostplus
NGS Super
Prosperity7 Ventures

Global footprint

Where Vow has talent and traffic

Workforce by country
4 countries with
team presence
🇦🇺 Australia93%
🇳🇿 New Zealand2.8%
🇺🇸 United States2.8%
🇸🇬 Singapore1.4%
4 countries shown

In the news

Latest news about Vow

Recent press, funding announcements, and product moves mentioning Vow — open to read from the original sources.

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Market sentiment

What the market is saying about Vow

An AI-synthesized read of the highest-engagement posts about Vow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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