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Vessel

Consumer Services · San Francisco, United States · Founded 2013

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Vessel operates in the health and wellness sector, providing an at-home wellness tracking system. The company was co-founded by CEO Jon Carder, a serial entrepreneur who has launched several multi-million-dollar online businesses, including ClientShop.com, MojoPages.com, Mogl.com, and Empyr.com. Carder's motivation for Vessel stemmed from his personal health challenges in his mid-30s, including low energy, poor sleep, and brain fog. After expensive and time-consuming lab tests revealed nutrient deficiencies, he realized the need for a more accessible and cost-effective solution for people to monitor their health from home.

The company launched in November 2020, offering a subscription-based service to consumers. The business model revolves around daily, weekly, and monthly membership packages. For instance, weekly testing is available for as low as $35 per month. The core product is a wellness test card that users urinate on. Within minutes, the card provides readings on over a dozen biomarkers, including various vitamins (B7, B9, C), hydration, cortisol, magnesium, ketones, and pH levels. Users then scan the card with the Vessel mobile app to receive their biomarker ratings, categorized as "low," "good," or "high."

Based on these results, the app provides personalized recommendations for nutrition, supplements, and lifestyle adjustments to help users improve their health metrics. The platform is backed by numerous scientific and clinical studies to ensure the reliability of its recommendations. The company has also indicated plans to offer customized supplements and grocery delivery based on test results. In January 2021, Vessel announced it had raised a total of $14.5 million in seed funding, with Monogram Capital Partners leading the most recent round. This funding was intended to expand operations and business reach. Notably, the company's website indicates a relaunch is planned for 2025 in partnership with Phiggle.

Keywords: at-home wellness tracker, urine testing, biomarker analysis, personalized nutrition, health monitoring, subscription wellness, Jon Carder, mobile health app, nutrient deficiency testing, cortisol level testing, vitamin tracking, hydration monitoring, preventative health, direct-to-consumer health, wellness technology, personalized health insights, digital health, home diagnostics, diet recommendations, lifestyle optimization

Company overview

Vessel company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2013
Headquarters
San Francisco, United States
Employees
26
Open positions
None listed
Dealroom signal
69.5
client focusb2csub industryStreamingsectorMusicsectorContentindustryMedia

Valuation & funding

Vessel funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2016 $0 Verizon
SERIES BOther financing Apr 2015 $58M $230M Benchmark · Greylock Partners · Saban Capital Group · Comcast Ventures
SERIES AOther financing Jun 2014 $75M $300M Third Wave Digital · 415 · Benchmark · Greylock Partners
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Growth signals

Vessel website traffic

Latest recorded traffic for Vessel is 1.3K monthly website visits, down 7.1% over the last three months. Vessel's team declined 10.3% over the past year.

Latest monthly visits1.3K 3-month web change-7.1% 1-year team growth-10.3%
Monthly website visits95 observations · Jan 2017–Jul 2026
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Comparisons

Vessel compared with similar companies

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Talent graph

Vessel's talent

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Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Vessel's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 8 investors entered at this stage
Other known 1 additional known investor
Verizon

Global footprint

Where Vessel has talent and traffic

Workforce by country
2 countries with
team presence
🇮🇩 Indonesia50%
🇮🇷 Iran50%
2 countries shown

In the news

Latest news about Vessel

Recent press, funding announcements, and product moves mentioning Vessel — open to read from the original sources.

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Market sentiment

What the market is saying about Vessel

An AI-synthesized read of the highest-engagement posts about Vessel on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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