Upgrade

Fintech · San Francisco, United States · Founded 2016

Financial technology platform that provides access to affordable personal loans and credit

Valuation $5–10B

Revenue $500M–1B

Headcount 1–2k

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Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Knowledge graph

Market map Global challenger banks

Market map Startup and companies providing Buy Now, Pay Later (BNPL) services

Talent graph

Upgrade's talent

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Employees mapped 1,597 incl. 13 AI specialists

Founders /100 quality score

Key operators 8 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

24 investors on Upgrade's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage

Silicon Valley Bank

Union Square Ventures

Sands Capital Management

Vander Capital Partners

Series B+ 20 investors entered at this stage

Noah Holdings

Gopher Asset Management

Old Well Ventures

CreditEase

FirstMark

Dragoneer Investment Group

MicroVentures

Neuberger Berman

Ventura Capital

G Squared

Ribbit Capital

BRV Capital Management

Vy Capital

Koch Disruptive Technologies

Coatue Management

DST Global

Empede Capital

Mouro Capital

CreditEase

LuminArx Capital Management

Ownership

Who owns Upgrade

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28% Founders

Union Square VenturesUSV 12%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Upgrade has talent and traffic

Workforce by country

20 countries with
team presence

🇺🇸 United States77.9%

🇨🇦 Canada17.7%

🇧🇷 Brazil1.2%

🇦🇷 Argentina1.1%

🇲🇽 Mexico0.3%

Top 5 of 20 shown

Web traffic by country

3.3M monthly visits
across markets

🇺🇸 United States91.4%

🇨🇦 Canada4.9%

🇳🇬 Nigeria0.3%

🏳️ Korea0.2%

🏳️ Republic of0.2%

Top 5 markets shown

Market sentiment

What the market is saying about Upgrade

An AI-synthesized read of the highest-engagement posts about Upgrade on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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