UpCity

By 2019, the marketplace expanded its scope to include a wider array of B2B services, such as accounting, HR, IT services, and consulting. The platform's core function is to serve businesses, particularly small and medium-sized enterprises, by simplifying their search for vetted service providers. For the service providers listed, UpCity acts as a growth engine, increasing their visibility and credibility to a large audience of potential clients. The company's revenue model involves paid sponsorship and premium listing features for service providers, which helps them enhance their visibility and generate leads.

The platform's key feature is its proprietary "Recommendability Rating," an algorithm that assesses providers based on various signals. These factors include client reviews, which are individually verified by a quality team, the provider's online presence, domain authority, and other data points to ensure businesses can make an informed and confident decision. The marketplace hosts over 50,000 providers and attracts more than 1.5 million business users seeking partners for various needs, from web design and SEO to cybersecurity and business consulting. In 2022, UpCity was acquired and now operates as a subsidiary.