Uncover

Uncover, established in 2020, is a predictive analytics firm operating from São Paulo, Brazil. The company was co-founded by Matheus Guinezi, Georges Boris, and Daniel Guinezi, who serves as the CEO. Uncover positions itself as a specialized platform for businesses aiming to optimize marketing strategies through data analysis.

The core of Uncover's business is an AI-based platform that provides marketing mix modeling in real-time. This service is designed to help clients measure the return on investment (ROI) across their various marketing channels. The platform addresses the common challenge of fragmented data by integrating multiple data sources to deliver comprehensive analysis. Clients utilize Uncover's tools to forecast sales based on media investments and market conditions, such as pricing and seasonality, and to find the most effective allocation of their media budget. The business model appears to be centered on providing this data analytics platform as a service to other businesses.

Uncover's product suite includes several key features. The 'ROI 360' tool is built to measure returns across all marketing channels. A 'Media Optimizer' function helps determine the ideal split between awareness, consideration, and conversion campaigns. Additionally, a 'Metrics Manager' allows for real-time tracking of budgets and campaign metrics through a data visualization interface. The platform also offers forecasting capabilities to assist in setting business goals and conducting incrementality testing to measure the specific impact of marketing activities.

The company has secured funding to support its operations and growth. As of early 2025, Uncover had raised a total of $3.74 million over two seed rounds. The most recent round in March 2025 brought in $2.2 million, with participation from investor ABSeed.

Keywords: marketing analytics, predictive analytics, ROI optimization, media mix modeling, data integration, marketing intelligence, business forecasting, campaign optimization, ad spend analysis, marketing data platform, Brazilian startup, SaaS, B2B, marketing ROI, data visualization, budget allocation, incrementality testing, channel performance, customer analytics, ABSeed