Tru

Founded in 2015 by former professional athlete and NFL Hall of Famer Ray Lewis and tech entrepreneur, Tru is a functional beverage company that offers a range of products designed to support a healthy lifestyle.

The company provides a variety of clean, functional beverages, including sparkling drinks, wellness shots, and powders. These products are formulated with natural ingredients, contain no added sugar, are low in calories, and are made with real juice. Tru's beverage line is designed to cater to different needs throughout the day, with options for energy, focus, gut health, and sleep. Some products are enhanced with probiotics, prebiotics, and vitamins.

Tru operates in the functional beverage market, targeting health-conscious consumers who are looking for alternatives to traditional sugary drinks. The company sells its products directly to consumers through its website and also has a presence in retail stores. The business model is based on the sale of these functional beverages, capitalizing on the growing trend of wellness and clean-label products.

Keywords: functional beverages, wellness drinks, sparkling water, natural ingredients, no added sugar, health and wellness, direct-to-consumer, beverage industry, sports nutrition, clean energy