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Trifacta

AI · San Francisco, United States · Founded 2012

Designs and develops productivity platforms for data analysis that addresses data productivity problems in a range of use cases in business intelligence and data science MoreLess

Trifacta is a cutting-edge startup specializing in data wrangling, which is the process of cleaning and preparing raw data for analysis. The company offers a suite of products designed to help businesses and public sector organizations handle large and diverse datasets more efficiently. Trifacta's main products include Trifacta Wrangler, Trifacta Wrangler Pro, and Trifacta Wrangler Enterprise, each tailored to different levels of data preparation needs.

The primary clients of Trifacta are businesses and public sector entities that require robust data preparation tools to support their strategic initiatives. These clients span various industries, including marketing, finance, and government agencies. Trifacta operates in the data analytics market, which is rapidly growing as organizations increasingly rely on data-driven decision-making.

Trifacta's business model revolves around providing software solutions that enable self-service data preparation. This means that users can clean, transform, and visualize their data without needing extensive technical expertise. The company generates revenue through subscription fees for its software products, which are available in different tiers to cater to varying needs and budgets. Additionally, Trifacta partners with major cloud platforms like AWS, Azure, and Google Cloud to offer seamless integration and enhanced capabilities.

The company focuses on several key use cases, including fraud detection, customer behavior analytics, and churn analysis. By accelerating data preparation, Trifacta helps organizations leverage their data more effectively, leading to better insights and more informed decisions. The platform also emphasizes data quality, ensuring that executives, IT teams, and end-users can all monitor and understand the impact of data changes throughout its lifecycle.

In summary, Trifacta is a leading provider of data wrangling solutions that empower organizations to prepare and utilize their data more efficiently. The company serves a diverse range of clients and operates in the growing data analytics market, generating revenue through subscription-based software offerings.

Keywords: data wrangling, data preparation, data quality, analytics, cloud integration, self-service, fraud detection, customer analytics, churn analysis, data transformation.

Company overview

Trifacta company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2012
Headquarters
San Francisco, United States
Employees
42
Open positions
None listed
Dealroom signal
67.7
client focusb2btechnologyArtificial IntelligencetechnologyBig DatatechnologyDeep TechtechnologyMachine LearningtechnologyNanotechbusiness modelSaaSsectorVerificationsectorRisk ManagementsectorAnalyticssectorPredictive AnalyticssectorUser BehaviorsectorCore AIsectorSpinout

Valuation & funding

Trifacta funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2022 $400M $400M Alteryx
SERIES EOther financing Sep 2019 $100M $400M Greylock Partners · BMW i Ventures · Infosys · Titanium Ventures
SERIES EOther financing Jul 2018 $0 H20 Capital Innovation
SERIES DOther financing Jan 2018 $48M $262M Accel · Greylock Partners · Ericsson · Alphabet | Google
LATE VCOther financing Sep 2017 $0 Undisclosed
LATE VCOther financing Apr 2016 Infosys
SERIES COther financing Feb 2016 Accel · Greylock Partners · IDG Ventures · Xseed Capital
SERIES COther financing May 2014 Accel · Greylock Partners · Ignition Partners
SERIES BOther financing Dec 2013 Accel · Greylock Partners
SERIES AOther financing Oct 2012 DCVC · Accel
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

Trifacta website traffic

Latest recorded traffic for Trifacta is 1.8K monthly website visits, down 37.9% over the last three months. Trifacta's team declined 19.2% over the past year.

Latest monthly visits1.8K 3-month web change-37.9% 1-year team growth-19.2%
Monthly website visits121 observations · Apr 2016–Jul 2026
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Comparisons

Trifacta compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Trifacta's talent

Book a demo to see the people
Team profiled 36 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

26 investors on Trifacta's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Series B+ 20 investors entered at this stage
Ignition Partners
Cathay Innovation
IDG Ventures
Xseed Capital
Milliways Ventures
TriplePoint Capital
Infosys
Collective Data
Ericsson
Alphabet | Google
Columbia Pacific Advisors
Ridge Ventures
Ericsson Ventures
New York Life Ventures
H20 Capital Innovation
BMW i Ventures
Titanium Ventures
NTT DOCOMO Ventures
ABN AMRO Ventures
Energy Impact Partners
Other known 3 additional known investors
Alteryx
Stanford University
University of California, Berkeley

Global footprint

Where Trifacta has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States68.4%
🇮🇳 India31.6%
2 countries shown

In the news

Latest news about Trifacta

Recent press, funding announcements, and product moves mentioning Trifacta — open to read from the original sources.

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Market sentiment

What the market is saying about Trifacta

An AI-synthesized read of the highest-engagement posts about Trifacta on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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