T
Tomato Jos
Food · Keffi, Nigeria · Founded 2014
Helping smallholder farmers become expert tomato growers to serve local markets MoreLess
Tomato Jos is an agricultural production company that believes in the power of farming and local processing to transform Nigeria's food industry. The company is built on the idea of making a high-quality tomato paste accessible to the local market, produced from locally grown tomatoes.
The business model is centered around empowering smallholder farmers by providing them with improved seedlings, technical assistance, and a guaranteed market for their produce. This approach ensures a steady supply of high-quality raw materials for the company's processing plant while also improving the livelihoods of the farmers.
Tomato Jos operates in the fast-moving consumer goods (FMCG) market in Nigeria, with a focus on the tomato paste segment. The company's primary customers are households and food businesses that use tomato paste as a staple ingredient in their cooking. The company makes money by selling its branded tomato paste, "Tomato Jos", through various distribution channels, including wholesale and retail outlets.
Keywords: agriculture, tomato processing, FMCG, supply chain, smallholder farmers, local production, food processing, consumer goods, social enterprise, agribusiness
Company overview
Tomato Jos company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Keffi, Nigeria
- Employees
- 102
- Open positions
- None listed
- Dealroom signal
- 67.4
Valuation & funding
Tomato Jos funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | May 2026 | $2M | — | Aduna Capital | ↗ |
| LATE VC✓Equity / VC | Mar 2024 | $12M | $49M | Undisclosed | ↗ |
| SERIES A✓Equity / VC | May 2020 | $4.3M | $17M | VestedWorld · Goodwell Investments · Acumen Capital Finance Partners | ↗ |
| EARLY VC✓Equity / VC | Apr 2017 | $2.1M | $8.4M | VestedWorld | — |
| SEEDEquity / VC | Jun 2015 | — | — | First Bourne Accelerator | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 102 |
| 2025 | 109 |
| 2024 | 92 |
| 2023 | 75 |
| 2022 | 59 |
| 2021 | 39 |
| 2020 | 25 |
Growth signals
Tomato Jos website traffic
Latest recorded traffic for Tomato Jos is 5.9K monthly website visits, up 96.7% over the last three months. Tomato Jos's team declined 6.4% over the past year.
Comparisons
Tomato Jos compared with similar companies
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Talent graph
Tomato Jos's talent
Source: Dealroom Talent Intelligence.
Investors
8 investors on Tomato Jos's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Tomato Jos has talent and traffic
team presence
In the news
Latest news about Tomato Jos
Recent press, funding announcements, and product moves mentioning Tomato Jos — open to read from the original sources.
Market sentiment
What the market is saying about Tomato Jos
An AI-synthesized read of the highest-engagement posts about Tomato Jos on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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