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Thrive Market

Food · Los Angeles, United States · Founded 2013

Thrive Market is an online shopping club on a mission to make healthy living easy and affordable for everyone MoreLess

Thrive Market is an online retailer that operates in the grocery and health food sector. The company's primary offering is a platform that allows customers to purchase organic and non-GMO food products. It serves a broad range of clients, including health-conscious individuals and families who prefer organic or sustainably sourced food.

Thrive Market's business model is based on membership, similar to a wholesale club. Customers pay an annual fee to access the platform, where they can shop for a wide variety of products. The company promises price matching, meaning if a customer finds a product for less elsewhere, Thrive Market will match the price. This model allows the company to offer competitive pricing, often up to 30% less than traditional retail prices.

The company also offers additional services such as 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping. These value-added services enhance the customer experience and differentiate Thrive Market from other online grocery retailers.

Thrive Market operates in a growing market, as more consumers are prioritizing healthy eating and convenience. The company's focus on organic and non-GMO products positions it well to capitalize on these trends.

In terms of revenue, Thrive Market makes money primarily through membership fees and product sales. The company also offers gift cards, which can provide an additional revenue stream.

Keywords: Online Retailer, Grocery, Health Food, Organic, Non-GMO, Membership Model, Price Matching, Personal Shopper, Carbon-Neutral Shipping, Healthy Living.

Valuation $100–500M
Revenue $500M–1B
Headcount 500–1k
Total funding $100–500M
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Company overview

Thrive Market company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2013
Headquarters
Los Angeles, United States
Employees
901
Open positions
52
Dealroom signal
90.3
Investment activity
2 companies · latest Aug 2018
Capital deployed
$12M
Preferred round
SERIES A
client focusb2csub industryFood Logistics & Deliverysub industryInnovative FoodsectorGroceriessectorCharitybusiness modelMarketplace & ecommercesectorWholesaleindustryHealthsectorSustainable Development GoalssectorClimate TechsectorB CorpsectorHard TechsectorFood as MedicineindustryFood

Valuation & funding

Thrive Market funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
CONVERTIBLEOther financing Oct 2019 $20M Invus
SERIES BOther financing Jul 2018 $42M $170M Undisclosed
SERIES BOther financing May 2017 $20M $80M Undisclosed
CONVERTIBLEOther financing Oct 2016 $10M Undisclosed
SERIES BOther financing Jun 2016 $111M $444M Kapor Capital · Stonyfield Farms · Scripps Networks Interactive · VTF Capital
FundingOther financing Jan 2016 Runway Venture Partners
SERIES AOther financing Jul 2015 Demi Moore · Kyle Widrick · Powerplant Ventures · LDR Ventures
EARLY VCOther financing Jan 2014 Loren Bendele · Compound · digi Ventures · Tony Robbins
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $700M 0% 901
2025 $700M 0% 838
2024 $700M 705
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Thrive Market website traffic

Latest recorded traffic for Thrive Market is 5.9M monthly website visits, up 43.9% over the last three months. Thrive Market's team grew 7.5% over the past year.

Latest monthly visits5.9M 3-month web change+43.9% 1-year team growth+7.5%
Monthly website visits124 observations · Apr 2016–Jul 2026
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Comparisons

Thrive Market compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Thrive Market's talent

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Team profiled 50 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

30 investors on Thrive Market's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 29 investors entered at this stage
Loren Bendele
Compound
digi Ventures
Tony Robbins
LDR Ventures
Deepak Chopra
Jillian Michaels
Greycroft Partners
Demi Moore
Kyle Widrick
Powerplant Ventures
Scripps Networks Interactive
VTF Capital
Draft Ventures
Summit Action
Cross Culture Ventures
Enabling Future
Inevitable Ventures
John Legend
TYLT Ventures
MaC Venture Capital
Invus
Kapor Capital
Stonyfield Farms
CAVU Consumer Partners
e.ventures
Tudor Investments
BAM Ventures
Kensington Capital Holdings
Other known 1 additional known investor
Runway Venture Partners

Global footprint

Where Thrive Market has talent and traffic

Workforce by country
9 countries with
team presence
🇺🇸 United States95.5%
🇵🇭 Philippines0.9%
🇪🇬 Egypt0.9%
🇳🇬 Nigeria0.5%
🇬🇧 United Kingdom0.2%
Top 5 of 9 shown

In the news

Latest news about Thrive Market

Recent press, funding announcements, and product moves mentioning Thrive Market — open to read from the original sources.

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Market sentiment

What the market is saying about Thrive Market

An AI-synthesized read of the highest-engagement posts about Thrive Market on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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