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Those Vegan Cowboys

Food · Ghent, Belgium · Founded 2020

Production of recombinant casein to make vegan cheese (from the founders of The Vegetarian Butcher) MoreLess

Those Vegan Cowboys is a pioneering company in the plant-based dairy industry, focusing on creating milk and cheese products that replicate the taste and texture of traditional cow's dairy without using animals. The company targets health-conscious consumers, individuals with lactose intolerance, and environmentally aware customers. Operating in the sustainable food market, Those Vegan Cowboys employs a business model centered around innovation in food technology, specifically using plant-based ingredients to produce dairy alternatives. Revenue is generated through the sale of these products in retail stores and online platforms. The company emphasizes sustainability, aiming to reduce water, land, and CO2 emissions by at least five times compared to conventional dairy production.

Keywords: plant-based, dairy alternatives, lactose-free, sustainable, innovation, food technology, health-conscious, eco-friendly, retail, online sales.

Company overview

Those Vegan Cowboys company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Ghent, Belgium
Employees
28
Open positions
2
Dealroom signal
61.3
client focusb2csub industryInnovative Foodbusiness modelManufacturingsectorBiotechnologysectorSynthetic BiologysectorAlternative ProteinsectorSustainable Development GoalssectorDairy SubstitutesectorFermentationsectorClimate TechsectorHorizon EuropesectorNIF defense security and resiliencesectorNIF Crisis preparednesssectorNIF food security

Valuation & funding

Those Vegan Cowboys funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Mar 2026 $6.9M $37M Invesdor
EARLY VCEquity / VC Dec 2025 $7.3M $29M Pieter Geelen · Westland Kaas · Wouter Veenboer
OtherOther financing Jun 2024 $0 EIT Food
SUPPORT PROGRAMOther financing Jan 2024 $0 EIT Food
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 28
2025 27
2024 32
2023 33
2022 28
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Those Vegan Cowboys website traffic

Latest recorded traffic for Those Vegan Cowboys is 9K monthly website visits, up 87.5% over the last three months. Those Vegan Cowboys's team grew 3.7% over the past year.

Latest monthly visits9K 3-month web change+87.5% 1-year team growth+3.7%
Monthly website visits60 observations · Apr 2020–Jul 2026
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Comparisons

Those Vegan Cowboys compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Those Vegan Cowboys's talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Those Vegan Cowboys's cap table

Sourced from Dealroom's funding and investor records.

Series A 4 investors entered at this stage
Pieter Geelen
Westland Kaas
Wouter Veenboer
Invesdor
Other known 1 additional known investor
EIT Food

Global footprint

Where Those Vegan Cowboys has talent and traffic

Workforce by country
2 countries with
team presence
🇧🇪 Belgium63.6%
🇳🇱 Netherlands36.4%
2 countries shown

In the news

Latest news about Those Vegan Cowboys

Recent press, funding announcements, and product moves mentioning Those Vegan Cowboys — open to read from the original sources.

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Market sentiment

What the market is saying about Those Vegan Cowboys

An AI-synthesized read of the highest-engagement posts about Those Vegan Cowboys on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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