The Finnish Long Drink

About The Finnish Long Drink

The Finnish Long Drink is a company that produces and sells a ready-to-drink alcoholic beverage inspired by the traditional Finnish "long drink." The product is a mix of gin and grapefruit soda, a recipe that originated in Finland for the 1952 Summer Olympics in Helsinki. The company was co-founded by Ere Partanen, Evan Burns, and two other Finnish entrepreneurs, with actor Miles Teller also being a co-owner and brand ambassador.

The company's primary market is the United States, where it has experienced rapid growth and gained a significant following. The business model is focused on the production and distribution of these canned cocktails, making them available in a convenient, ready-to-drink format. The Finnish Long Drink has successfully raised over $41 million in funding to support its expansion and marketing efforts across the US.

The company targets consumers looking for convenient and refreshing alcoholic beverages, and it has positioned itself as a trendy and modern brand while still honoring its Finnish heritage. The distribution network is a crucial part of their strategy, ensuring the product is available in various retail locations and popular venues.