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Tenor

Consumer Services · San Francisco, United States · Founded 2014

Search engine helps you find the perfect GIFs to express your thoughts & feelings in mobile messaging conversations MoreLess

Tenor operates as a leading GIF search engine, allowing users to express their emotions through animated content. The company serves a diverse range of clients, including individual users, digital marketers, and large corporations. Operating in the digital content and social media market, Tenor's business model revolves around providing a platform for GIF searches and integrations with various messaging and social media applications. The company generates revenue through partnerships, advertising, and data analytics services. Tenor's extensive global reach is highlighted by its partnerships with major brands like Warner Bros., Samsung, and LinkedIn, and its acquisition by Google further solidifies its market position. The platform processes billions of GIF searches monthly, showcasing its significant user engagement and market penetration.

Keywords: GIF search engine, animated content, digital marketing, social media, partnerships, data analytics, global reach, user engagement, Google acquisition, messaging integration.

Company overview

Tenor company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2014
Headquarters
San Francisco, United States
Employees
64
Open positions
None listed
Dealroom signal
76.9
client focusb2ctechnologyRecognition Technologysub industryContent productionsectorMessagingsectorImage RecognitionsectorSearch EnginesectorVideoindustryMediaindustryTelecom

Valuation & funding

Tenor funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Mar 2018 Alphabet | Google
SERIES BEquity / VC Sep 2017 $17M $68M Tenaya Capital · Redpoint · OCA Ventures · Cowboy Ventures
SERIES AEquity / VC Aug 2014 $10M $40M Signia Venture Partners · Menlo Ventures · Redpoint · Cowboy Ventures
SEEDEquity / VC Nov 2013 $5M $20M Roger McNamee · Cowboy Ventures · Signia Venture Partners · Redpoint
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 64
2025 40
2024 40
2023 40
2022 40
2021 40
2020 34
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Tenor website traffic

Latest recorded traffic for Tenor is 33M monthly website visits, down 5.7% over the last three months. Tenor's team grew 60% over the past year.

Latest monthly visits33M 3-month web change-5.7% 1-year team growth+60%
Monthly website visits113 observations · Mar 2017–Jul 2026
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Comparisons

Tenor compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Tenor's talent

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Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Tenor's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Redpoint
Roger McNamee
Cowboy Ventures
Signia Venture Partners
Initial Capital
Series A 3 investors entered at this stage
Other known 2 additional known investors

Global footprint

Where Tenor has talent and traffic

Workforce by country
8 countries with
team presence
🇮🇳 India30.8%
🇫🇷 France15.4%
🇺🇸 United States15.4%
🇵🇭 Philippines7.7%
🇹🇳 Tunisia7.7%
Top 5 of 8 shown

In the news

Latest news about Tenor

Recent press, funding announcements, and product moves mentioning Tenor — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Tenor

An AI-synthesized read of the highest-engagement posts about Tenor on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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