Talon.One

Talon.One is a German company that provides a software platform for enterprises to create, manage, and monitor promotional campaigns, loyalty programs, and gamification. Founded in 2015 by Christoph Gerber, Sebastian Haas, Lukas Hartmann, and Martin Wartig, the company originated from the belief that promotional and loyalty initiatives shouldn't be constrained by rigid, code-heavy systems. Gerber previously co-founded the food delivery platform Lieferando.

The company's core product is an API-first, headless platform known as the Incentives Engine. This platform enables businesses to build and execute customized promotions such as coupons, discounts, referrals, and loyalty programs. Its rules engine allows for the personalization of campaigns based on various criteria like customer behavior, purchase history, and location. The system is designed to integrate with a client's existing technology stack, including CRM, e-commerce platforms, and POS systems, allowing for real-time data exchange and automation. Key features include a campaign manager dashboard, coupon generation and tracking, referral management, loyalty program logic, geofencing, and budget management.

Talon.One operates on a B2B model, targeting mid-market to enterprise-level clients across various sectors like retail, fintech, and quick-service restaurants. Its client roster includes major brands such as Adidas, H&M, Sephora, Ticketmaster, and Carlsberg. The company has a global presence with offices in Berlin, London, Boston, and Singapore, serving over 300 clients. In July 2025, Talon.One announced a $135 million growth funding round led by Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV. This capital is intended to accelerate innovation, particularly in AI-powered intelligence and predictive insights, and to strengthen its market position globally.

Keywords: promotion management, loyalty programs, incentives engine, gamification, API-first, headless commerce, coupon management, referral marketing, discount engine, enterprise software, personalization engine, customer engagement, marketing automation, B2B, retail technology, campaign management, customer loyalty, rewards management, data-driven marketing, promotion automation