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System1

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Pre-targeting platform for identifying consumer intent

Toronto, CanadaFounded 2013AI
Valuation $270M Market cap · Aug/2026
Revenue $266M Latest reported FY
EBITDA $26M Latest reported FY

At a glance

Founded
2013
Headquarters
Toronto, Canada
Listing
IPO 2020
Sector
AI
Power Law
Thoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning System1.

See all news

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Court Square Capital Partners
Employees mapped 307 incl. 12 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇺🇸 United States81.8%
🇨🇦 Canada13.4%
🇧🇷 Brazil0.5%
🇧🇩 Bangladesh0.5%
🇮🇱 Israel0.5%
Top 5 of 12 shown
Web traffic by country
45K monthly visits
across markets
🇺🇸 United States47.1%
🇮🇳 India16.9%
🇦🇺 Australia6%
🇬🇧 United Kingdom4.9%
🇻🇳 Vietnam2.7%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where System1 was the backer or acquirer, 2016–2022. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across System1's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        System1's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about System1 on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See System1 on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.