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Strong Roots

Food · Dublin, Ireland · Founded 2015

Good Made Easy! MoreLess

Strong Roots is a company dedicated to providing vegan, plant-based frozen foods that cater to health-conscious consumers seeking convenient meal options. The company operates in the frozen food market, targeting busy individuals and families who prioritize both health and sustainability. Strong Roots generates revenue through the sale of its frozen food products, which are available in various retail outlets and online platforms. The business model focuses on bridging the gap between producers and consumers by offering high-quality, nutritious food options that are easy to prepare. Strong Roots also emphasizes its commitment to sustainability by using recyclable packaging materials and providing transparency about the environmental impact of its products. The company's efforts to reduce plastic waste and its collaboration with partners like CarbonCloud highlight its dedication to environmental responsibility.

Keywords: vegan, plant-based, frozen foods, health-conscious, convenient meals, sustainability, recyclable packaging, retail, online sales, environmental impact.

Company overview

Strong Roots company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2015
Headquarters
Dublin, Ireland
Employees
92
Open positions
None listed
Dealroom signal
76.2
client focusb2csub industryInnovative FoodsectorFood Processingbusiness modelManufacturingsectorGrainssectorNutritionsectorVegansectorPlant-BasedsectorAlternative ProteinsectorMeat SubstitutesectorSustainable Development GoalssectorNutrition SolutionsectorPumpkinsectorMacro-Nutrients

Valuation & funding

Strong Roots funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Apr 2024 $0 McCain Foods
DEBTDebt Jun 2023 $22M McCain Foods
SECONDARYOther financing Dec 2021 $55M McCain Foods
SERIES AEquity / VC Sep 2019 $18M $73M Goode Partners
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 92
2025 93
2024 66
2023 82
2022 42
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Strong Roots website traffic

Latest recorded traffic for Strong Roots is 14K monthly website visits, down 17.6% over the last three months. Strong Roots's team declined 1.1% over the past year.

Latest monthly visits14K 3-month web change-17.6% 1-year team growth-1.1%
Monthly website visits92 observations · Oct 2018–Jul 2026
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Comparisons

Strong Roots compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Strong Roots's talent

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Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Strong Roots's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Goode Partners
Series B+ 1 investor entered at this stage
McCain Foods

Global footprint

Where Strong Roots has talent and traffic

Workforce by country
4 countries with
team presence
🇮🇪 Ireland51%
🇬🇧 United Kingdom28.6%
🇺🇸 United States18.4%
🇧🇪 Belgium2%
4 countries shown

In the news

Latest news about Strong Roots

Recent press, funding announcements, and product moves mentioning Strong Roots — open to read from the original sources.

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Market sentiment

What the market is saying about Strong Roots

An AI-synthesized read of the highest-engagement posts about Strong Roots on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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