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Strong Roots
Food · Dublin, Ireland · Founded 2015
Good Made Easy! MoreLess
Strong Roots is a company dedicated to providing vegan, plant-based frozen foods that cater to health-conscious consumers seeking convenient meal options. The company operates in the frozen food market, targeting busy individuals and families who prioritize both health and sustainability. Strong Roots generates revenue through the sale of its frozen food products, which are available in various retail outlets and online platforms. The business model focuses on bridging the gap between producers and consumers by offering high-quality, nutritious food options that are easy to prepare. Strong Roots also emphasizes its commitment to sustainability by using recyclable packaging materials and providing transparency about the environmental impact of its products. The company's efforts to reduce plastic waste and its collaboration with partners like CarbonCloud highlight its dedication to environmental responsibility.
Keywords: vegan, plant-based, frozen foods, health-conscious, convenient meals, sustainability, recyclable packaging, retail, online sales, environmental impact.
Company overview
Strong Roots company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2015
- Headquarters
- Dublin, Ireland
- Employees
- 92
- Open positions
- None listed
- Dealroom signal
- 76.2
Valuation & funding
Strong Roots funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2024 | $0 | — | McCain Foods | ↗ |
| DEBT✓Debt | Jun 2023 | $22M | — | McCain Foods | ↗ |
| SECONDARY✓Other financing | Dec 2021 | $55M | — | McCain Foods | ↗ |
| SERIES A✓Equity / VC | Sep 2019 | $18M | $73M | Goode Partners | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 92 |
| 2025 | 93 |
| 2024 | 66 |
| 2023 | 82 |
| 2022 | 42 |
Growth signals
Strong Roots website traffic
Latest recorded traffic for Strong Roots is 14K monthly website visits, down 17.6% over the last three months. Strong Roots's team declined 1.1% over the past year.
Comparisons
Strong Roots compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
No Evil FoodsSmall Batch Vegan Plant Meats |
Weaverville, United States | Operational | 17 | $2.5M | — |
Daiya FoodsRapidly growing plant-based food platform |
Burnaby, Canada | Acquired | |||
HeüraMakes a plant-based protein ingredient that mimics the texture of meat |
Barcelona, Spain | Operational | |||
Gold&Green FoodsAims to develop innovative, ecological and healthy foods from oats and legumes |
Helsinki, Finland | Acquired | |||
ALOHAEmployee-owned maker of plant-based protein products |
Littleton, United States | Operational | |||
MeatlessProducing vegetable textured products |
Goes, Netherlands | Acquired | |||
Quorn FoodsProducer and supplier of alternative meat substitute products |
Great and Little Broughton, United Kingdom | Acquired | |||
Air ProteinReplacing animal agriculture with the most sustainable protein |
Berkeley, United States | Operational |
Talent graph
Strong Roots's talent
Source: Dealroom Talent Intelligence.
Investors
2 investors on Strong Roots's cap table
Sourced from Dealroom's funding and investor records.

Global footprint
Where Strong Roots has talent and traffic
team presence
In the news
Latest news about Strong Roots
Recent press, funding announcements, and product moves mentioning Strong Roots — open to read from the original sources.
Market sentiment
What the market is saying about Strong Roots
An AI-synthesized read of the highest-engagement posts about Strong Roots on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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