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StoryFit
Utilizes the power of artificial intelligence in the hands of publishers and studios
About StoryFit
StoryFit operates at the intersection of entertainment and artificial intelligence, offering a predictive analytics platform for the publishing and media industries. Founded in 2015 by Monica Landers and David O Brien, the Austin-based company provides data-driven insights to mitigate risk and enhance content decisions for its clients, which include movie studios, publishers, broadcasters, and streaming networks. The company's technology analyzes scripts and manuscripts to forecast commercial potential and audience reception before production begins.
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CEO Monica Landers brings a wealth of media experience to the firm, with a background that includes producing for ABC News' "Good Morning America" and holding executive roles at other content companies. This blend of storytelling and technology is foundational to StoryFit's approach. The company has secured multiple rounds of funding, including a $5.5 million Series A round in October 2022, to expand its solutions and team. Investors include Refinery Ventures, Techstars, and ff Venture Capital.
The core of StoryFit's business is its proprietary AI engine, which uses natural language processing and machine learning to analyze narrative content. The platform evaluates over 100,000 story elements—such as character traits, plot structure, and emotional tone—and compares them against a massive dataset of existing content and audience responses to generate actionable insights. This allows clients to make informed decisions throughout a project's lifecycle, from script acquisition and creative development to marketing and distribution. The service provides analytics on character strength, plot coherence, and predictions on audience demographics and emotional engagement, aiming to reduce expensive post-production changes and improve a story's market fit.
At a glance
- Founded
- 2015
- Headquarters
- Austin, United States
- Sector
- AI
Latest news
Press, funding announcements and product moves mentioning StoryFit.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Techstars
Right Side Capital Management
LSC Communications
Series A6 investors entered at this stage
Capital Factory
ff Venture CapitalRefinery Ventures
Elkstone Capital Partners
Alumni Ventures
Collective Capital Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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Reading the room on X — pulling top posts and synthesizing themes…
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