S
SODA
eCommerce & Marketplaces · Tokyo, Japan · Founded 2018
Marketplace for authenticated sneakers, apparel, and trading cards MoreLess
SODA Inc. operates a dynamic marketplace tailored for sneaker enthusiasts, providing a platform where users can buy and sell sneakers with confidence. The company serves a diverse clientele ranging from casual buyers to dedicated collectors, primarily in the fashion and streetwear markets. SODA Inc. leverages a robust authentication process to ensure the legitimacy of products, thereby building trust among its users. The business model is commission-based, earning revenue from transaction fees on each sale. Additionally, SODA Inc. enhances user engagement through its media and content offerings, including blogs and publications that keep the community informed and engaged. The company has expanded its footprint with flagship stores, such as the SNKRDUNK Singapore Flagship Store, and has garnered significant investment from notable entities like SoftBank Vision Fund 2.
Keywords: sneaker marketplace, authentication, streetwear, fashion, e-commerce, community engagement, transaction fees, flagship stores, investment, media content.
Company overview
SODA company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- Tokyo, Japan
- Employees
- 53
- Open positions
- 1
- Dealroom signal
- 68.7
Valuation & funding
SODA funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Oct 2023 | $72M | $340M | KREAM | ↗ |
| SERIES DOther financing | Dec 2021 | — | $340M | SoftBank Vision Fund | ↗ |
| SERIES COther financing | Jul 2021 | $56M | $226M | SBVA · KREAM · Altos Ventures · JAFCO | — |
| SERIES BOther financing | Jan 2021 | $22M | $88M | Colopl Next · Base Partners · SBVA | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.5M | 0% | 53 |
| 2025 | $3.5M | 0% | 46 |
| 2024 | $3.5M | 0% | 53 |
| 2023 | $3.5M | +243.1% | 35 |
| 2022 | $1M | — | 24 |
Growth signals
SODA website traffic
Latest recorded traffic for SODA is 11K monthly website visits, up 41% over the last three months. SODA's team grew 15.2% over the past year.
Hiring
Open positions at SODA
Current openings linked to this company in Dealroom.
Comparisons
SODA compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
SODA's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where SODA has talent and traffic
team presence
In the news
Latest news about SODA
Recent press, funding announcements, and product moves mentioning SODA — open to read from the original sources.
Market sentiment
What the market is saying about SODA
An AI-synthesized read of the highest-engagement posts about SODA on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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