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Snoop

Fintech · Norwich, United Kingdom · Founded 2019

Keeps a watchful eye over finances, swinging into action whenever banks or big businesses want customer to pay more than they should MoreLess

Snoop is a financial technology startup that aims to help individuals manage their finances more effectively. The company offers a mobile app that provides personalized money-saving tips and insights based on users' spending habits. Snoop's primary clients are individual consumers who are looking to optimize their spending, save money, and make smarter financial decisions.

Operating in the personal finance market, Snoop leverages advanced algorithms and data analytics to monitor users' transactions and identify opportunities for savings. For example, the app can detect if a user is overpaying for utilities and suggest a better deal, or it can monitor mobile bills and recommend cost-saving measures. Additionally, Snoop highlights businesses that offer good value and calls out those that may be overcharging or underperforming.

Snoop's business model is twofold. First, it earns revenue through referral fees. When users switch to a new product or service based on Snoop's recommendations, the company receives a commission from the service provider. Importantly, Snoop maintains transparency by informing users about these commissions and ensuring that recommendations are always in the users' best interests. Second, Snoop generates income by anonymizing and aggregating transaction data to help other businesses understand consumer trends. This data is never used in a way that could identify individual users, ensuring privacy and security.

In summary, Snoop is a user-centric financial tool designed to help people save money and make informed financial decisions. It combines personalized advice with a commitment to transparency and data privacy, making it a trusted partner for anyone looking to improve their financial health.

Keywords: personal finance, money-saving, mobile app, spending insights, utility switching, data analytics, referral fees, consumer trends, financial management, transparency.

Company overview

Snoop company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2019
Headquarters
Norwich, United Kingdom
Employees
130
Open positions
None listed
Dealroom signal
85.4
client focusb2ctechnologyMobile appsub industryFinancial Management Solutionsbusiness modelSaaSindustryFintechsectorPersonal FinancesectorWoman Foundersectorfinancial inclusionsectoruk is8 financial services

Valuation & funding

Snoop funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Jul 2023 $0 Vanquis Banking Group
SERIES AEquity / VC Jul 2021 $20M $62M Lloyd Dorfman · Havisham Group · Salesforce Ventures · Pierre Lagrange
SEEDEquity / VC Oct 2020 $7.5M $30M Republic Europe
SEEDEquity / VC Apr 2020 $4.2M $17M Lloyd Dorfman · Salesforce Ventures · Havisham Group
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 131
2025 112
2024 68
2023 68
2022 53
2021 48
2020 37
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Snoop website traffic

Latest recorded traffic for Snoop is 120K monthly website visits, down 20% over the last three months. Snoop's team grew 16.1% over the past year.

Latest monthly visits120K 3-month web change-20% 1-year team growth+16.1%
Monthly website visits75 observations · Apr 2020–Jul 2026
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Comparisons

Snoop compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Snoop's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Snoop's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Lloyd Dorfman
Salesforce Ventures
Havisham Group
Republic Europe
Series A 2 investors entered at this stage
Paulson & Co.
Pierre Lagrange
Other known 1 additional known investor
Vanquis Banking Group

Global footprint

Where Snoop has talent and traffic

Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

In the news

Latest news about Snoop

Recent press, funding announcements, and product moves mentioning Snoop — open to read from the original sources.

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Market sentiment

What the market is saying about Snoop

An AI-synthesized read of the highest-engagement posts about Snoop on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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