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Smart Fit
Latin American fitness chain
About Smart Fit
SmartFit, operating under the website smartfit.com.br, is a leading fitness chain in Latin America. The company provides gym facilities and fitness services to a broad range of clients, from beginners to fitness enthusiasts. It operates in the health and fitness market, offering affordable membership plans to its clients.
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SmartFit's business model is based on providing high-quality gym equipment and infrastructure at a low monthly cost. It offers a variety of services, including weight training, aerobics, and access to a fitness app. The Smart Fit App and Smart Fit GO provide online training options, allowing members to exercise at their convenience.
The company also offers unlimited access to over 1,200 gyms in its network, giving members the flexibility to train at any location. Additionally, members can bring friends to train with them and enjoy massage chair services.
SmartFit operates on a subscription-based model, charging a monthly fee for access to its services. The pricing varies, with a 12-month commitment ranging from R$99.90 to R$129.90 per month. This model provides a steady stream of revenue for the company, while also offering value to its customers.
In addition to gym facilities, SmartFit offers exclusive classes and training programs. These include dance classes taught by FitDance-licensed instructors, high-intensity functional training, and BodyCombat classes inspired by martial arts.
At a glance
- Founded
- 2009
- Headquarters
- São Paulo, Brazil
- Listing
- IPO 2021
- Sector
- eCommerce & Marketplaces
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Research & analysis
Latest news
Press, funding announcements and product moves mentioning Smart Fit.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later3 investors entered at this stage
CPP Investments
Dynamo- PIPatria Investimentos
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Smart Fit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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