S
Smalls
eCommerce & Marketplaces · New York City, United States · Founded 2017
Bringing fresh, human grade meals for your cats straight to your door MoreLess
Smalls operates in the pet food industry, specializing in delivering human-grade fresh cat food directly to consumers' doors. The company targets cat owners who are looking for healthier, high-protein alternatives to traditional pet food. Smalls' business model is subscription-based, where customers receive monthly deliveries of vet-formulated fresh food tailored to their cats' needs. The food is gently cooked to preserve nutrients and moisture, which contributes to benefits such as shinier fur, more energy, and less stinky litter boxes. Smalls differentiates itself by avoiding fillers, preservatives, and artificial ingredients commonly found in other pet foods. The company generates revenue through its subscription plans, which are customized based on a quick online quiz that helps determine the best plan for each cat.
Keywords: human-grade, fresh cat food, high protein, subscription-based, vet-formulated, nutrient-rich, home delivery, pet health, customized plans, no fillers.
Company overview
Smalls company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- New York City, United States
- Employees
- 124
- Open positions
- 4
- Dealroom signal
- 88.1
Valuation & funding
Smalls funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Mar 2023 | $19M | $76M | Founder Collective · 301 Inc · The Ohio State University · Left Lane Capital | ↗ |
| EARLY VCEquity / VC | Mar 2021 | $0 | — | 10X Capital | ↗ |
| SERIES A✓Equity / VC | Aug 2020 | $9M | $36M | Founder Collective · Edward Lando · Digitalis Ventures · Left Lane Capital | — |
| EARLY VCEquity / VC | Mar 2019 | $0 | — | Undisclosed | — |
| SEEDEquity / VC | Jun 2018 | $2.9M | $12M | Imaginary Ventures · Founder Collective · TMV · Lakehouse Ventures | — |
| SEEDEquity / VC | Jan 2018 | Undisclosed | — | ||
| SEEDEquity / VC | Jul 2017 | Lakehouse Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8.1M | 0% | 125 |
| 2025 | $8.1M | 0% | 116 |
| 2024 | $8.1M | 0% | 69 |
| 2023 | $8.1M | +87.9% | 64 |
| 2022 | $4.3M | +30.3% | 47 |
| 2021 | $3.3M | 0% | 32 |
| 2020 | $3.3M | — | 37 |
Growth signals
Smalls website traffic
Latest recorded traffic for Smalls is 650K monthly website visits, down 1.5% over the last three months. Smalls's team grew 6.9% over the past year.
Hiring
Open positions at Smalls
Current openings linked to this company in Dealroom.
Comparisons
Smalls compared with similar companies
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Talent graph
Smalls's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Smalls has talent and traffic
team presence
In the news
Latest news about Smalls
Recent press, funding announcements, and product moves mentioning Smalls — open to read from the original sources.
Market sentiment
What the market is saying about Smalls
An AI-synthesized read of the highest-engagement posts about Smalls on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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