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Sitoo

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Sitoo is a cloud-based POS system for Enterprise Retailers used by retailers with stores in Europe, U.S. and Australia

Stockholm, SwedenFounded 2004Fintech
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Sitoo

Sitoo is a cloud-native unified commerce platform anchored by a point of sale (POS) for global fashion and lifestyle retailers.

The company enables retailers to unify all physical stores and online sales channels, providing a seamless omnichannel shopping experience. By integrating in-store and e-commerce operations, Sitoo helps retailers to streamline their processes, manage inventory effectively, and gain a holistic view of their customers.

The platform is designed to be scalable and serves a range of clients from small and medium-sized enterprises to large enterprise-level retailers. The business model is based on providing a comprehensive solution that includes back-office functionalities for reporting and administration, which can be integrated with other business systems like Fortnox.

Source: Dealroom company data

At a glance

Founded
2004
Headquarters
Stockholm, Sweden
Sector
Fintech

Sitoo in the Stockholm ecosystem

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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Jonas Engwall
  • Peter Dahlberg

Series B and later1 investor entered at this stage

  • Verdane Capital
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇸🇪 Sweden · Stockholm HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sitoo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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