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ServiceNow

AI · Santa Clara, United States · Founded 2004 · IPO 2012 Decacorn

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Valuation
$88B
Market cap · May/2026
Revenue
$13B
Latest reported FY
EBITDA
$5.49B
Latest reported FY

Workflow enterprise software

Investors

4 investors on ServiceNow's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage
JMI Equity
Series B+ 3 investors entered at this stage

Global footprint

Where ServiceNow has talent and traffic

AI talent share
0.9% of workforce is AI talent
(315 of 33,282 staff)
Core AI1090.33%
Other AI2060.62%
Non-AI workforce32,96799.05%
Workforce by country
51 countries with
team presence
🇺🇸 United States48.9%
🇮🇳 India24%
🇬🇧 United Kingdom4%
🇦🇺 Australia3.3%
🇳🇱 Netherlands2.4%
Top 5 of 51 shown
Web traffic by country
4.3M monthly visits
across markets
🇺🇸 United States36%
🇮🇳 India16.3%
🇬🇧 United Kingdom5%
🇯🇵 Japan4.1%
🇨🇦 Canada2.7%
Top 5 markets shown

Patent intelligence

$415M patent portfolio · 1,177 active families

Estimated portfolio value
$415M
0.47% of market cap · 707.7× the top peer Forter ($587k)
1,177 active patent families
Where ServiceNow innovates Data miningData scienceNeural network nnPattern recognitionMachine learning

Where ServiceNow concentrates vs peers

Each axis is a top-10 topic across ServiceNow and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

ServiceNow's 101 investments and acquisitions.

Every disclosed deal where ServiceNow appeared as a backer or acquirer, 2013–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

101 deals across ServiceNow's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        ServiceNow's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        101 of 101 deals

        Sentiment on X

        What X is saying about ServiceNow

        An AI-synthesized read of the highest-engagement posts about ServiceNow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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