S
Seat Unique
eCommerce & Marketplaces · London, United Kingdom · Founded 2018
Revolutionizes ticketing and hospitality by providing VIP access to events MoreLess
Seat Unique operates as a trusted online marketplace specializing in the sale of VIP tickets and hospitality packages for live sports, music, and cultural events. The company collaborates directly with clubs, venues, and rightsholders to provide fans with premium experiences. Seat Unique's platform allows customers to securely book VIP tickets and hospitality packages 24/7, ensuring access to the best available options at competitive prices. The business primarily serves fans looking for elevated event experiences, offering features such as premium seating and luxury dining. Seat Unique generates revenue through the sale of these exclusive packages, leveraging its partnerships with major sports clubs and venues to offer a wide range of events. The company operates in the entertainment and hospitality market, focusing on enhancing the event-going experience for its clients.
Keywords: VIP tickets, hospitality packages, live events, sports, music, cultural events, premium experiences, online marketplace, secure booking, luxury dining, partnerships.
Company overview
Seat Unique company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- London, United Kingdom
- Employees
- 71
- Open positions
- None listed
- Dealroom signal
- 64.1
- Investment activity
- 2 companies · latest Mar 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Seat Unique funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jun 2026 | $26M | — | Active Partners · Pentland Ventures · Hearst Ventures · Nickleby Capital | ↗ |
| ANGELOther financing | Oct 2025 | $0 | — | Jack Whitehall | ↗ |
| SERIES AOther financing | Mar 2025 | — | $132M | Dame Jessica Ennis-Hill · 4CAST · Harry Kane · Dust Road Ventures | ↗ |
| SERIES AOther financing | Aug 2024 | $19M | $77M | Nickleby Capital | ↗ |
| EARLY VCOther financing | Apr 2024 | $0 | — | The Players Fund | ↗ |
| SERIES AOther financing | Jun 2023 | Nickleby Capital · Simon Murphy · Richard Flint | ↗ |
Growth signals
Seat Unique website traffic
Latest recorded traffic for Seat Unique is 450K monthly website visits, up 4.7% over the last three months. Seat Unique's team declined 9% over the past year.
Hiring
Open positions at Seat Unique
Current openings linked to this company in Dealroom.
Comparisons
Seat Unique compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 LovetovisitA digital platform that simplifies discovering and booking tickets for attractions, theatres, experiences, and events |
London, United Kingdom | Operational | 37 | $7.7M | $17M |
 ShoobsDiscover and Buy Tickets to Great Events |
London, United Kingdom | Operational | |||
 KweekWeekPlatform for events and tickets |
London, United Kingdom | Low Activity | |||
 MyKidsyBooking engine for after-school, weekend and holiday activities for kids |
London, United Kingdom | Operational | |||
 SongkickOnline database of local concerts that allows users to track their favourite artists |
London, United Kingdom | Acquired | |||
 LanyrdDiscover and get more out of professional events and conferences |
London, United Kingdom | Acquired | |||
 PlayrcartBrowse movie trailers and purchase DVDs and cinema tickets |
London, United Kingdom | Closed | |||
 ScreenHitsOnline platform for the streaming and selling of TV and film content. |
London, United Kingdom | Operational |
Capital deployed
Seat Unique investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
P1 GroupRotterdam, NetherlandsWe aim for pole position
→
Circuit HospitalityBristol, United KingdomOfficial VIP hospitality for major sporting events
$16Mvaluation
Talent graph
Seat Unique's talent
Source: Dealroom Talent Intelligence.
Investors
12 investors on Seat Unique's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Seat Unique has talent and traffic
team presence
In the news
Latest news about Seat Unique
Recent press, funding announcements, and product moves mentioning Seat Unique — open to read from the original sources.
Market sentiment
What the market is saying about Seat Unique
An AI-synthesized read of the highest-engagement posts about Seat Unique on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Seat Unique’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.