SAZO

SAZO Inc. is a Japan-based software service provider founded in October 2023 by CEO Maro Gil. The company developed an AI-powered cross-border e-commerce platform designed to simplify purchasing goods from overseas. The service launched in May 2024, initially focusing on enabling Japanese consumers to buy products from South Korean e-commerce sites, including cosmetics, K-pop merchandise, and fashion goods.

The founder's personal experience with the complexities of international online shopping, such as navigating proxy services and unexpected customs fees, inspired the creation of SAZO. Maro Gil, a South Korean native and graduate of Nagoya Institute of Technology, leveraged his background in programming and experience with personal import businesses to develop the platform. He started the company as a student, navigating Japan's visa system for foreign entrepreneurs with support from Aichi Prefecture's 'Startup Visa' program.

SAZO's platform allows users to purchase from foreign online stores by simply pasting the product's URL. Its AI technology then automatically translates the information and calculates a final price that includes the exchange rate, shipping fees, and customs duties, aiming to replicate the ease of domestic online shopping. This removes the need for users to interact with intermediary purchasing agents. The business model centers on creating a seamless transaction experience, with revenue generated through the platform's service charges integrated into the final purchase price.

Since its launch, the company has reported a quarter-over-quarter transaction volume growth of over 179%. In May 2025, SAZO raised JPY 710 million in a Pre-Series A funding round from investors including Japan Post Capital and Suzuyo to enhance its AI technology, expand its global logistics network, and increase marketing efforts. The company plans to expand its service to allow Korean users to buy Japanese products and eventually cover transactions worldwide.

Keywords: cross-border e-commerce, AI purchasing platform, Japan-Korea trade, international shopping, online retail, logistics AI, customs calculation, e-commerce automation, import proxy, global logistics, financial technology, startup, Maro Gil, Nagoya Institute of Technology, Japan Post Capital, K-pop merchandise, Korean cosmetics, e-commerce service, global online shopping, supply chain technology