SafeMode

SafeMode provides a driver-success platform that utilizes behavioral science and AI to enhance driver safety and retention for commercial fleets. The company was founded in Tel Aviv, Israel, in 2015 by Ido Levy and Itche Levy. The inspiration for the company came after a friend's mother was killed by a distracted truck driver, motivating Ido Levy to find a way to change driver behavior.

The company's core product is a software platform that integrates with existing fleet management and telematics systems, such as those from Samsara. It collects data on driver performance, including safety, fuel efficiency, and compliance, and combines it with contextual information like weather and traffic. This data is used to create a fair and objective scoring system for drivers. The platform features a gamified mobile application for drivers, where they can track their performance, receive insights, and earn daily financial rewards and incentives based on their success. For managers, the system provides analytics and reports to monitor driver improvement and the overall return on investment of incentive programs.

SafeMode's business model targets commercial transportation companies, including trucking and bus fleets, as well as insurance companies and Amazon Delivery Service Partners (DSPs). The service aims to align the interests of drivers with their employers by rewarding safe and efficient driving, which in turn helps to reduce accidents, lower fuel consumption, and decrease high driver turnover rates. Case studies have shown that using the platform can lead to significant reductions in critical safety violations. The company has received funding through multiple rounds, including from investors like Alchemist Accelerator and IMPACT Accelerator.

Keywords: driver engagement, fleet management, driver incentives, behavioral analytics, driver retention, telematics, road safety, gamification, commercial fleets, driver performance, risk management, fuel efficiency, insurtech, AI, driver coaching, mobile application, logistics technology, driver rewards, safety compliance, behavior-based safety