Safe Harvest

The company's business model is centered on creating a new product category in India: "pesticide-free" food. Safe Harvest sources directly from a network of over 100,000 smallholder farmers organized into Farmer Producer Organizations (FPOs). It ensures fair prices by offering the closest organized market rate at the farmer's gate, which has resulted in an average income increase of 20% for participating farmers. The business acts as an assured buyer, enhancing the creditworthiness of FPOs. Revenue is generated through the sale of these products under the Safe Harvest brand to urban consumers via modern retail stores, e-commerce platforms, and specialty organic shops in over 20 cities. For the fiscal year ending March 31, 2023, the company reported revenues of ₹46.6 crore.

A key figure in the company's journey is Rangu Rao, who stepped in as CEO around 2013 when the company faced initial struggles. His extensive experience working with tribal farmers in Central India was instrumental in navigating the company's early challenges. Another pivotal individual is Dr. G.V. Ramanjaneyulu, an agricultural scientist who founded the Centre for Sustainable Agriculture and has been a driving force in the non-pesticide management movement in India. Safe Harvest's product portfolio is extensive, covering staples like cereals, millets, pulses, spices, and flours. A critical component of its value proposition is its rigorous testing protocol; every batch of products is tested for over 149 synthetic chemical pesticide residues in accredited labs before procurement, ensuring the food is free of any residues. This commitment to transparency and safety is a cornerstone of its brand identity.