Rush Street Interactive

About Rush Street Interactive

Rush Street Interactive, Inc. (RSI) is an online gaming company that provides online casino, sports betting, and social gaming services in the United States, Canada, and Latin America. Founded in 2012 by gaming industry veterans Neil Bluhm, Greg Carlin, and Richard Schwartz, the Chicago-based company operates under the brands BetRivers, PlaySugarHouse, and RushBet. RSI went public in December 2020 through a merger with a special purpose acquisition company (SPAC).

The company's history is rooted in Rush Street Gaming, a land-based casino operator founded in the mid-1990s by Bluhm and Carlin. Recognizing the potential of online gaming, they established RSI as the digital arm to expand into the emerging market. Richard Schwartz, who had previous experience leading the interactive business for WMS Industries, co-founded RSI and currently serves as its CEO. A key milestone for RSI was the launch of its first online casino, PlaySugarHouse.com, in New Jersey in September 2016. The company was also the first U.S.-based operator to launch a regulated online sportsbook in Latin America with Rushbet.co in Colombia.

RSI's business model is primarily business-to-consumer (B2C), generating revenue from real-money online casino games and sports wagering. It also offers business-to-business (B2B) solutions, providing its omnichannel platform for land-based sportsbooks at several casinos. The company's proprietary iGaming platform is a core component of its strategy, enabling the management of player accounts, payments, and a suite of loyalty programs. This technology-first approach allows for a differentiated user experience with features like gamified promotions and real-time bonusing. RSI operates in multiple jurisdictions, offering online casinos and sportsbooks, as well as social gaming options which are free-to-play.