R
Roostify
Fintech · San Francisco, United States · Founded 2012
A cloud-based mortgage software service that helps lenders convert mortgage applications, close home loans, and create positive customer experiences MoreLess
Roostify operates in the digital mortgage industry, providing a platform that streamlines the home loan process for both lenders and borrowers. The company serves financial institutions, mortgage lenders, and real estate professionals, focusing on the U.S. market. Roostify's business model revolves around offering a Software-as-a-Service (SaaS) platform that integrates with various service and technology providers to deliver a seamless digital mortgage experience. The platform automates pricing and product delivery at the point of sale, significantly improving the end-to-end consumer experience. By enhancing communication and collaboration, Roostify accelerates the time to close loans and increases loan officer productivity. The company generates revenue through subscription fees paid by its clients for access to its platform and additional services. Roostify's key features include industry-leading integrations, optimal communication tools, and a user-friendly interface that meets high consumer expectations. The company aims to drive digital transformation in the mortgage industry, ensuring readiness for future technological advancements.
Keywords: digital mortgage, SaaS, loan officers, financial institutions, real estate, automation, integrations, productivity, consumer satisfaction, U.S. market.
Company overview
Roostify company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- San Francisco, United States
- Employees
- 33
- Open positions
- None listed
- Dealroom signal
- 65.1
Valuation & funding
Roostify funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Feb 2023 | $0 | — | CoreLogic | ↗ |
| SERIES COther financing | Jan 2021 | $32M | $128M | Stone Point Capital · Ten Coves Capital · Mouro Capital · Colchis Capital | — |
| EARLY VCOther financing | Mar 2020 | $0 | — | TD Bank | — |
| SERIES COther financing | Oct 2019 | — | — | Mouro Capital | — |
| SERIES BOther financing | Feb 2018 | $25M | $100M | USAA · Mouro Capital · Point72 Ventures · JP Morgan | ↗ |
| EARLY VCOther financing | Oct 2015 | USAA | — | ||
| SERIES AOther financing | Aug 2015 | Undisclosed | — | ||
| SERIES AOther financing | Mar 2015 | Undisclosed | — | ||
| SERIES AOther financing | 2015 | Undisclosed | — | ||
| GRANTOther financing | Nov 2014 | Envestnet | — |
Growth signals
Roostify website traffic
Latest recorded traffic for Roostify is 850 monthly website visits, up 84.8% over the last three months. Roostify's team declined 52.9% over the past year.
Comparisons
Roostify compared with similar companies
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Talent graph
Roostify's talent
Source: Dealroom Talent Intelligence.
Investors
11 investors on Roostify's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Roostify has talent and traffic
In the news
Latest news about Roostify
Recent press, funding announcements, and product moves mentioning Roostify — open to read from the original sources.
Market sentiment
What the market is saying about Roostify
An AI-synthesized read of the highest-engagement posts about Roostify on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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