Rivia

Rivia operates within the health and wellness technology sector, offering a platform designed to streamline the patient experience for health and aesthetic procedures. The company was founded in 2022 by Matheus Goyas, André Parente, and Guilherme Fluhr. Goyas, serving as CEO, brings prior entrepreneurial experience from his time at Apptite, a food delivery startup he founded and later sold. This background in creating user-centric technology platforms informs Rivia's approach to the healthcare market. The company targets clinics and hospitals, providing them with a digital infrastructure to manage the entire patient journey, from initial contact to post-procedure follow-up.

The business functions on a B2B2C model, equipping healthcare providers with tools to enhance patient engagement and operational efficiency. For patients, Rivia offers a centralized platform where they can discover and schedule procedures, access financing options, and manage their treatment plans. This approach aims to simplify what can be a fragmented and complex process. For clinics, the platform serves as a management system to handle scheduling, patient communication, and financial transactions. Rivia's revenue is generated through a combination of monthly subscription fees paid by the clinics for using the platform and a commission on the financial transactions processed through their system, including any financing arranged for patients.

A significant milestone for the company was securing a $15 million Series A funding round in April 2023, co-led by Valor Capital Group and Base10 Partners. This capital infusion was earmarked for product development, expanding the team, and increasing the network of partner clinics. The platform's core service is to digitize and integrate the various steps of elective medical treatments. It provides a marketplace for consumers to find and compare providers for aesthetic and other wellness procedures. Its integrated financing solution is a key feature, allowing patients to apply for and receive credit to cover the costs of their treatments directly within the platform, thereby increasing accessibility to these services. By consolidating these functions, Rivia aims to improve conversion rates for its partner clinics and offer a more cohesive and transparent experience for patients.

Keywords: healthtech, patient journey, medical financing, clinic management software, aesthetic procedures, B2B2C platform, SaaS, marketplace, patient engagement, wellness technology