R
Reyun Data
Event Tech · Chaoyang District, China · Founded 2013
Reyun Data is aThird-party mobile data analysis service provider MoreLess
Established in 2013, Reyun Data is a Beijing-based company providing a cloud-based data analytics platform tailored for mobile applications and games. The firm was acquired by Mobvista on April 28, 2021, for $232 million. Reyun has successfully raised $36.8 million in funding across four rounds, with its latest Series C funding round held on October 21, 2020. Notable investors include Orient Securities, Fosun, and Tianjin TEDA Technology Investment.
The company's core business revolves around offering data monitoring and analysis services to developers and enterprises, helping them evaluate mobile advertising channels effectively. Its client base includes companies in the mobile gaming, social, finance, e-commerce, education, and lifestyle services sectors. Revenue is generated by providing these specialized data analysis and marketing services. The company's product suite includes TrackingIO, an ad performance monitoring platform; Confucius, a user behavior analysis tool; and GameAnalysis, a platform for analyzing game operations.
These tools provide solutions for tracking key metrics in various industries. For the gaming sector, it supports the analysis of in-game payments, retention, ARPU, LTV, and ROI. In e-commerce, it enables user journey tracking through metrics like order numbers and payment rates. The platform also offers solutions for financial services, education, and other app-based businesses by analyzing user attributes and behavior to facilitate targeted advertising. Reyun's services help clients with their marketing strategies, particularly for those looking to expand into international markets. Keywords: mobile data analysis, ad performance monitoring, user behavior analysis, game analytics, app analytics, data-driven marketing, mobile advertising, marketing analytics, TrackingIO, Beijing tech, mobile game monetization, e-commerce analytics, financial app analytics, ed-tech data, user acquisition, customer lifetime value, ROI tracking, ad campaign optimization, mobile app intelligence, data service provider
Company overview
Reyun Data company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Chaoyang District, China
- Employees
- —
- Open positions
- None listed
- Dealroom signal
- 21.7
Valuation & funding
Reyun Data funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2021 | $231M | $231M | Mobvista | — |
| SERIES C✓Equity / VC | Oct 2020 | $3M | $73M | Orient Securities Capital Investment | — |
| SERIES B✓Equity / VC | Jun 2019 | $15M | $58M | Fosun Group | — |
| SERIES BEquity / VC | May 2017 | $14M | $55M | TEDA Venture Capital | — |
| SERIES AEquity / VC | Nov 2015 | $6.9M | $28M | Undisclosed | — |
Financials
Revenue over time
Available revenue history. Fields without reported data are omitted.
| Year | Revenue | Growth |
|---|---|---|
| 2026 | $15M | 0% |
| 2025 | $15M | 0% |
| 2024 | $15M | 0% |
| 2023 | $15M | 0% |
| 2022 | $15M | 0% |
| 2021 | $15M | 0% |
| 2020 | $15M | — |
Growth signals
Reyun Data website traffic
Latest recorded traffic for Reyun Data is 5.6K monthly website visits, up 4566.7% over the last three months.
Comparisons
Reyun Data compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
Reyun Data's talent
Source: Dealroom Talent Intelligence.
Investors
4 investors on Reyun Data's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Reyun Data has talent and traffic
In the news
Latest news about Reyun Data
Recent press, funding announcements, and product moves mentioning Reyun Data — open to read from the original sources.
Market sentiment
What the market is saying about Reyun Data
An AI-synthesized read of the highest-engagement posts about Reyun Data on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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