R
rethinkfirst.com
Health · New York City, United States · Founded 2007
Analysis-based treatment tools for the growing population affected by autism spectrum disorders MoreLess
RethinkFirst was founded in 2008 by Daniel A. Etra and Eran Rosenthal with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. The company quickly established itself as a leader in behavioral health technology, offering innovative solutions that cater to both individuals and organizations.
In its journey, RethinkFirst has achieved significant milestones. One of the pivotal moments came in August 2020, when the company secured a substantial growth equity funding round. This financial boost enabled RethinkFirst to expand its offerings and enhance its technological capabilities.
Further solidifying its position in the market, RethinkFirst acquired Whil in February 2021. This acquisition allowed the company to create a comprehensive behavioral health, mental health, and wellbeing solution, broadening its impact and reach.
RethinkFirst's strategic moves have not only expanded its service offerings but also positioned it as a key player in the behavioral health sector. The company's commitment to leveraging technology for better health outcomes continues to drive its growth and success.
Company overview
rethinkfirst.com company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2007
- Headquarters
- New York City, United States
- Employees
- 188
- Open positions
- 13
- Dealroom signal
- 78.0
- Investment activity
- 1 companies · latest Aug 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
rethinkfirst.com funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCEquity / VC | Aug 2020 | $0 | — | Undisclosed | ↗ |
| SERIES C✓Equity / VC | Aug 2014 | $10M | $40M | InvestMichigan · Rethink Capital Partners · Arboretum Ventures · Beringea | — |
| SERIES BEquity / VC | Sep 2011 | $3.1M | $12M | Kois Invest | — |
| SERIES B✓Equity / VC | Apr 2011 | — | — | Rethink Capital Partners | — |
| SEED✓Equity / VC | Jul 2009 | $410K | $1.6M | Undisclosed | — |
| SERIES A✓Equity / VC | Apr 2008 | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 188 |
| 2025 | 174 |
| 2024 | 176 |
| 2023 | 166 |
| 2022 | 140 |
| 2021 | 109 |
| 2020 | 75 |
Growth signals
rethinkfirst.com website traffic
Latest recorded traffic for rethinkfirst.com is 17K monthly website visits, down 78.2% over the last three months. rethinkfirst.com's team grew 8% over the past year.
Hiring
Open positions at rethinkfirst.com
Current openings linked to this company in Dealroom.
Comparisons
rethinkfirst.com compared with similar companies
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Capital deployed
rethinkfirst.com investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
rethinkfirst.com's talent
Source: Dealroom Talent Intelligence.
Investors
8 investors on rethinkfirst.com's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where rethinkfirst.com has talent and traffic
team presence
In the news
Latest news about rethinkfirst.com
Recent press, funding announcements, and product moves mentioning rethinkfirst.com — open to read from the original sources.
Market sentiment
What the market is saying about rethinkfirst.com
An AI-synthesized read of the highest-engagement posts about rethinkfirst.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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