RepSpark

Founded in 2007 and headquartered in Anaheim, California, RepSpark was built from the inside out. CEO and Founder Meghann Butcher grew up in the apparel industry, her father built clothing brands, and came to the wholesale technology problem not as a software developer, but as an operator who understood exactly where brands and retailers were losing time and money. That foundation defines what RepSpark is: a platform built around how wholesale actually works, not adapted from a generic B2B template.

What RepSpark Does

RepSpark connects every stakeholder in a wholesale operation, sales reps, brand managers, buyers, and operations teams, through a single environment with live, ERP-synced inventory and a full suite of commerce tools.

For brands, the platform replaces fragmented sales workflows with a unified system: digital catalogs, rep enablement tools, buyer self-service ordering, AI-powered account intelligence, pre-book and at-once order management, and direct integration with major ERP systems including NetSuite, SAP, ApparelMagic, and Shopify. The RepSparkGo mobile app lets reps write and submit orders from the floor of a trade show or a store visit, closing business in real time rather than returning to a desk to process paperwork. RepSpark's event microsites allow brands to capture advance orders ahead of trade shows, seasonal campaigns, and product launches, eliminating inventory risk while maximizing sell-through.

For retail buyers, RepSpark provides a 24/7 self-service ordering environment where they can browse live inventory, reorder best-sellers, place custom merchandise orders, and manage all vendor programs in a single buyer account, instead of logging into multiple brand portals. The platform's Insignia tool handles custom decorated product ordering directly, with brand-approved specifications, structured approval workflows, and full embroidery and customization management built in.

For operations, RepSpark's ERP integrations eliminate duplicate data entry, prevent overselling, and keep inventory accurate to the minute across all sales channels. Orders flow directly from buyer to back office without manual re-keying. Reporting and analytics surfaces account health, buying patterns, and revenue opportunities across the full rep book of business.

Market Leadership in Golf

RepSpark is the dominant commerce platform in the golf wholesale channel, used by more than 9,000 green grass facilities across the United States. According to the 2025 AGM Membership Survey, 80% of Association of Golf Merchandisers buyers use RepSpark, more than any competing platform. In July 2026, the PGA of America announced a formal strategic alignment with RepSpark at the PGA Buying Summit, recognizing RepSpark as the central ecommerce infrastructure for the green grass channel and the 30,000 PGA Professionals who operate it.

Golf retail's specific operational complexity, par-level inventory management, seasonal pre-book programs, custom club logo merchandise, tournament event microsites, and multi-vendor ordering across dozens of brands, maps precisely to the capabilities RepSpark has built. Green grass facilities that once managed six, eight, or more separate vendor portals can consolidate all brand relationships into a single buyer account, recovering hours of administrative time per week that go back to the lesson tee, the course, and their members.

Proven Results Across Brand Partners

RepSpark's impact is measurable across the brand partners who have built their wholesale operations on the platform:

- johnnie-O, 744% increase in B2B order volume after moving their wholesale operation to RepSpark - LSpace, 214% pre-book order growth year over year using RepSpark's seasonal buying tools - Primo Golf, Tripled wholesale revenue with 75% self-service order adoption in year one - Full Turn Custom Apparel, Launched three new lines of business and slashed trade show costs with zero additional home-office headcount, powered by a direct RepSpark–ERP integration - Stance, Grew its independent retail network 46% while reps saved 260 hours annually - TYR, 160% growth in retail users on the platform year over year

RepSpark's platform processes B2B commerce for brands across golf, swim, fitness, outdoor, resort, and lifestyle apparel categories. The company has been named to the National Golf Foundation's Top 100 Businesses in Golf (2025-2026), and is an Inc. 5000 company.