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Reformed

Food · London, United Kingdom · Founded 2024

Reformed is the world's first smart coffee with certified-organic ingredients that taste like a real coffee

Company overview

Reformed company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2024
Headquarters
London, United Kingdom
Employees
15
Open positions
1
Dealroom signal
88.8
client focusb2csub industryInnovative Foodbusiness modelManufacturingindustryFood

Valuation & funding

Reformed funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jul 2026 $22M $88M JamJar Investments · FoodLabs · V3 Ventures · V3 Markets
Showing 1 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 19
2025 6
2024 1
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Reformed website traffic

Latest recorded traffic for Reformed is 890K monthly website visits, up 58.9% over the last three months. Reformed's team grew 150% over the past year.

Latest monthly visits890K 3-month web change+58.9% 1-year team growth+150%
Monthly website visits27 observations · May 2024–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Reformed compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Reformed's talent

Book a demo to see the people
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Reformed's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
IRIS Ventures
JamJar Investments
FoodLabs
V3 Ventures
V3 Markets

Global footprint

Where Reformed has talent and traffic

Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom75%
🇮🇪 Ireland8.3%
🇺🇸 United States8.3%
🇫🇷 France8.3%
4 countries shown

In the news

Latest news about Reformed

Recent press, funding announcements, and product moves mentioning Reformed — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Reformed

An AI-synthesized read of the highest-engagement posts about Reformed on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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