R
Reeco
eCommerce & Marketplaces · Tel Aviv-Yafo, Israel · Founded 2021
Marketplace for hospitality procurement, optimizing purchasing efficiency and sustainability with over 2M products MoreLess
Reeco operates a comprehensive marketplace tailored for the hospitality industry, focusing on streamlining procurement processes for purchasing managers. The platform empowers users to efficiently shop for a wide range of products, from food ingredients to sanitary supplies, ensuring they stay within budget while meeting business objectives. Reeco's business model revolves around connecting buyers and suppliers, facilitating smarter purchasing decisions that enhance profitability and sustainability. By leveraging technology, Reeco simplifies procurement, making it accessible to various roles within the hospitality sector, including chefs, housekeeping, and owners. The company generates revenue by providing a platform that saves time and reduces costs on every order, offering a win-win solution for both operators and distributors. Reeco's marketplace is designed to handle fast-moving goods, providing a robust ecosystem that supports efficient and profitable transactions. Keywords: hospitality, procurement, marketplace, purchasing, efficiency, sustainability, budget, suppliers, ecosystem, profitability.
Company overview
Reeco company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2021
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 71
- Open positions
- 7
- Dealroom signal
- 85.8
Valuation & funding
Reeco funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | May 2026 | $30M | $120M | Aleph · Net Capital Ventures · Joule Ventures | ↗ |
| SERIES AOther financing | Jan 2025 | $15M | $60M | Aleph · Joule Ventures · Net Capital Ventures | ↗ |
| SEEDOther financing | Mar 2023 | $10M | $40M | Dafna Winocur · Henry chen Weinstein · Dror Glass · Guy Cohen | ↗ |
| SEEDOther financing | May 2022 | $6.2M | $25M | Net Capital Ventures | — |
| SEEDOther financing | May 2021 | $1.9M | $7.6M | Net Capital Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.1M | 0% | 71 |
| 2025 | $3.1M | 0% | 32 |
| 2024 | $3.1M | 0% | 32 |
| 2023 | $3.1M | 0% | 32 |
| 2022 | $3.1M | — | 33 |
Growth signals
Reeco website traffic
Latest recorded traffic for Reeco is 17K monthly website visits, up 233.3% over the last three months. Reeco's team grew 121.9% over the past year.
Hiring
Open positions at Reeco
Current openings linked to this company in Dealroom.
Comparisons
Reeco compared with similar companies
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Talent graph
Reeco's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Reeco has talent and traffic
team presence
In the news
Latest news about Reeco
Recent press, funding announcements, and product moves mentioning Reeco — open to read from the original sources.
Market sentiment
What the market is saying about Reeco
An AI-synthesized read of the highest-engagement posts about Reeco on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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