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RedDrop
The first feminine hygiene brand designed specifically to empower school age girls
About RedDrop
RedDrop is a startup that operates in the feminine hygiene market, specifically targeting the niche of period underwear and pads. The company's primary product is a super absorbent, period-proof underwear that can absorb up to the equivalent of 4 tampons worth of menstrual flow. This product is designed to be worn alone, providing an alternative to traditional menstrual products.
In addition to the underwear, RedDrop also offers FlowDay and FlowNight pads. These are designed to provide protection during the day and night respectively, with the night pads offering more coverage and absorbency. Each pack includes 7 pads that are thin, super absorbent, and odor-wicking.
RedDrop's products are primarily targeted at young girls, with a focus on providing a discreet and confidence-boosting solution to menstrual management. The products come with a carrying case for added discretion.
The business model of RedDrop is based on direct-to-consumer sales through their website. They generate revenue through the sale of their products, with occasional promotional offers such as a 20% discount on certain items.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Atlanta, United States
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 42.0/100
- Industry
- Wellness Beauty, Fashion
- Sub-industry
- Accessories
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- B2C
Knowledge graph
News
More headlines
Open roles
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GRANT✓Other financing | Nov 2024 | $1M | — | Black Ambition | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for RedDrop is 39K monthly website visits, down 27.8% over the last three months. RedDrop's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
RedDrop in the Atlanta ecosystem
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Black Ambition
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about RedDrop on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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