Receptiv

About Receptiv

Receptiv operates in the digital advertising market, specializing in mobile video advertising. The company serves premium mobile publishers and advertisers, providing them with advanced tools to engage audiences effectively. Receptiv's core product is its Data Management Platform (DMP), which leverages proprietary in-app behavioral analytics and machine learning models to create custom audience segments. This platform processes 80 terabytes of raw data from over 150 million mobile devices to deliver highly targeted and actionable insights. Receptiv's business model revolves around offering scalable, viewable, and measurable mobile video experiences through its Video Marketplace and Receptiv Solutions. The company generates revenue by enabling advertisers to reach their target audiences more effectively, thereby increasing engagement and conversion rates. Receptiv's offerings include various video formats such as non-skippable, rewarded, and vertical videos, as well as unique engagement tools like haptics and end card videos. The company also focuses on high-impact emotional moment targeting and real-time value exchange to maximize ad effectiveness.