R
Realeyes
AI · London, United Kingdom · Founded 2007
AI solution for measuring people's attention and emotions through web cameras MoreLess
Realeyes is a technology company specializing in ad performance testing through advanced attention and emotion analytics. Operating in the digital advertising market, Realeyes serves marketers and advertisers looking to enhance the effectiveness and efficiency of their campaigns. The company's core product, the PreView ad testing platform, uses cutting-edge attention measurement technology to provide insights into how audiences engage with advertisements. By understanding true attention and emotional responses, Realeyes helps clients create more meaningful and profitable customer relationships. The business model is primarily SaaS (Software as a Service), generating revenue through subscription fees for access to its platform. Realeyes also offers benchmarking against industry categories and competitors, enabling clients to measure and manage attention outcomes effectively. The company has been recognized with several awards, including the SaaS Awards for Best Newcomer and the Stevie American Business Awards for Best AI-Driven Product.
Keywords: ad performance, attention analytics, emotion analytics, digital advertising, SaaS, marketing insights, customer engagement, benchmarking, AI technology, ad testing.
Company overview
Realeyes company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2007
- Headquarters
- London, United Kingdom
- Employees
- 3
- Open positions
- 1
- Dealroom signal
- 67.8
Valuation & funding
Realeyes funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Oct 2020 | $0 | — | NordicNinja VC | — |
| SERIES B✓Equity / VC | Jun 2019 | $12M | $48M | NTT DoCoMo · NTT DOCOMO Ventures · Karma Ventures · Global Brain Corporation | ↗ |
| SERIES A✓Equity / VC | May 2018 | $16M | $65M | Tera Ventures · Harbert Growth Partners · Molten Ventures · Karma Ventures | ↗ |
| DEBT✓Debt | Feb 2018 | — | — | Harbert Growth Partners | — |
| GRANT✓Other financing | Apr 2015 | $4.2M | — | European Commission | — |
| SERIES A✓Equity / VC | Mar 2013 | SmartCap · Tera Ventures · Entrepreneurs Fund | ↗ | ||
| GRANT✓Other financing | Jan 2011 | Undisclosed | — | ||
| GRANT✓Other financing | Mar 2010 | European Regional Development Fund | — | ||
| SPINOUT✓Other financing | Jun 2007 | University of Oxford | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | Profit | Margin |
|---|---|---|---|---|
| 2026 | $7.2M | 0% | −$3.5M | -49.2% |
| 2025 | $7.2M | 0% | −$3.5M | -49.2% |
| 2024 | $7.2M | -9% | −$3.5M | -49.2% |
| 2023 | $7.9M | -36.2% | ||
| 2022 | $12M | +128.6% | ||
| 2021 | $5.4M | +12.6% | ||
| 2020 | $4.8M | — |
Growth signals
Realeyes website traffic
Latest recorded traffic for Realeyes is 13K monthly website visits, down 35% over the last three months. Realeyes's team declined 70% over the past year.
Comparisons
Realeyes compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Chatterbox labsEnterprise AI risk metrics and security software |
London, United Kingdom | Acquired | 2 | $627K | $2.1M |
 True AIAI-powered mortgage automation and lending intelligence platform |
London, United Kingdom | Operational | |||
 SegmentifyAI-powered omnichannel personalization for e-commerce retailers |
London, United Kingdom | Acquired | |||
 FeaturespaceReal-time machine learning for enterprise fraud and financial crime |
Milton, United Kingdom | Acquired | |||
 ChattermillAI-powered unified customer feedback analytics platform |
London, United Kingdom | Operational | |||
 EmteqAI smart glasses with emotional intelligence for improved health & performance |
Lewes, United Kingdom | Operational | |||
 Blackford AnalysisAlgorithmic solutions to problems requiring real-time analysis of datasets |
Edinburgh, United Kingdom | Acquired | |||
 Aura VisionAI-powered analytics for retail using existing security cameras |
London, United Kingdom | Operational |
Talent graph
Realeyes's talent
Source: Dealroom Talent Intelligence.
Investors
15 investors on Realeyes's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Realeyes has talent and traffic
team presence
In the news
Latest news about Realeyes
Recent press, funding announcements, and product moves mentioning Realeyes — open to read from the original sources.
Market sentiment
What the market is saying about Realeyes
An AI-synthesized read of the highest-engagement posts about Realeyes on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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