Reach Automotive Technology

Neusoft Reach Automotive Technology, a subsidiary of Neusoft Corporation, was established in October 2015 as a co-investment by Neusoft Group and Alpine Electronics (China) Ltd. The company's chairman is Wang Yongfeng, who is also the CEO of the parent company, Neusoft. Wang has been with Neusoft since 1992, holding various leadership roles, and possesses a master's degree in artificial intelligence, aligning his expertise with the company's focus.

Positioned as a technology supplier for the automotive industry, Neusoft Reach provides products and solutions tailored for the era of software-defined vehicles (SDV). The company serves automotive original equipment manufacturers (OEMs) and Tier 1 suppliers, including prominent names like Honda, GAC, Geely, and Changan. Its business model revolves around providing these clients with core technologies, integrated hardware and software products, and platform-based services to support their innovation and development cycles.

The company's core offering is NeuSAR, a proprietary automotive basic software platform that complies with AUTOSAR standards. This platform facilitates the development of vehicle operating systems, advanced driver-assistance systems (ADAS), and autonomous driving (AD) functionalities. NeuSAR has evolved through several versions, with NeuSAR 4.0 introducing a software-first development model to address the complexity of heterogeneous multi-core domain controllers. Other key products include intelligent charging systems, new energy vehicle power battery systems, and vehicle-cloud integrated platforms. A significant milestone was achieved in 2021 when the company completed its first financing round, raising CNY 650 million. Neusoft Reach has also established strategic partnerships, such as the one with Ambarella, to advance autonomous driving solutions by combining its AI algorithms with Ambarella's AI system-on-chip (SoC) products.

Keywords: automotive software, software-defined vehicles, ADAS, autonomous driving, vehicle operating system, NeuSAR, E/E architecture, vehicle-cloud integration, AUTOSAR, domain controllers, intelligent cockpit, battery management systems, SOA middleware, AI algorithms, automotive technology, OEM supplier, Tier 1 supplier, electric vehicles, new energy vehicles, intelligent charging