RAW Pressery

The company's core offering is a range of cold-pressed juices, utilizing High-Pressure Processing (HPP) to preserve nutrients and enzymes without heat, which extends shelf life while maintaining freshness. This clean-label approach, with a commitment to using no preservatives, added sugars, or concentrates, became a key differentiator. The product line expanded over time to include a variety of fruit and vegetable juices, smoothies, almond milk, protein shakes, and detox cleanse plans, catering to a health-conscious urban demographic.

RAW Pressery's business model is multi-channel, starting with a direct-to-consumer (D2C) subscription service before expanding into retail. It established a significant presence across major Indian cities through partnerships with retail chains like Food Hall and Godrej Nature's Basket, as well as placements in hotels, restaurants, cafes (HORECA), gyms, and airports. The company also leveraged e-commerce platforms like BigBasket and Amazon for wider distribution. Its target audience consists mainly of millennials aged 18-45 who are seeking convenient and healthy food choices.

The startup secured substantial funding over several rounds from prominent investors including Peak XV Partners (formerly Sequoia Capital India), Saama Capital, and DSG Consumer Partners, raising a total of $32.8 million across 14 rounds. These investments fueled expansion into new cities, increased production capacity, and international pilots in the Middle East and Southeast Asia. However, the business faced financial challenges, and in January 2021, Wingreens Farms acquired RAW Pressery in a deal valued at approximately $13.7 million, providing an exit for the founder and investors.