P
Pure Harvest Smart Farms
Robotics · Abu Dhabi, United Arab Emirates · Founded 2016
Tech-enabled agribusiness based in the UAE focused on year-round production of premium fruits and vegetables MoreLess
Pure Harvest Smart Farms is a controlled-environment agriculture (CEA) company that designs, builds, and operates high-tech, climate-controlled greenhouse systems in the Middle East, and is expanding into Asia.
Its primary business is the year-round production of fresh fruits and vegetables, specializing in tomatoes, leafy greens, and berries. The company serves the local retail and food service sectors, providing a consistent supply of produce that would otherwise be imported. By using advanced hydroponic and sensor-based technologies, the company can cultivate crops in arid environments like the UAE, reducing reliance on foreign supply chains.
The business model is centered on the sale of its premium, locally grown produce to major supermarkets and hospitality clients. It operates on a business-to-business (B2B) basis, establishing itself as a key supplier in the regional food sector. Revenue is generated directly from the sale of these agricultural products. The company leverages significant venture capital investment to fund the construction of its large-scale smart farm facilities.
Keywords: controlled-environment agriculture, hydroponics, sustainable farming, food security, agritech, B2B, fresh produce, smart farms, desert agriculture, vertical farming
Company overview
Pure Harvest Smart Farms company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Abu Dhabi, United Arab Emirates
- Employees
- 191
- Open positions
- None listed
- Dealroom signal
- 87.0
Valuation & funding
Pure Harvest Smart Farms funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | May 2025 | $10M | — | Undisclosed | ↗ |
| DEBTDebt | May 2025 | $50M | — | SHUAA Capital | ↗ |
| GROWTH EQUITY VCOther financing | Jun 2022 | $181M | — | The Olayan Group · Metric Capital Partners · IMM Investment | ↗ |
| GROWTH EQUITY VCOther financing | Oct 2021 | $65M | — | IMM Investment | ↗ |
| DEBTDebt | Mar 2021 | $50M | — | Franklin Templeton Investments · Sancta Capital · SHUAA Capital | — |
| GROWTH EQUITY VCOther financing | Jan 2021 | Sancta Capital | — | ||
| EARLY VCOther financing | Dec 2020 | Abu Dhabi Investment Office | — | ||
| SERIES AOther financing | Apr 2020 | Wafra · Wafra international investment | ↗ | ||
| SEEDOther financing | Sep 2019 | Mohammed Bin Rashid Innovation Fund · Shorooq | — | ||
| SEEDOther financing | Oct 2018 | Mohammed Bin Rashid Innovation Fund | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $15M | 0% | 191 |
| 2025 | $15M | 0% | 186 |
| 2024 | $15M | 0% | 158 |
| 2023 | $15M | +46.5% | 135 |
| 2022 | $10M | +124.4% | 92 |
| 2021 | $4.5M | +55.2% | 61 |
| 2020 | $2.9M | — | 30 |
Growth signals
Pure Harvest Smart Farms website traffic
Latest recorded traffic for Pure Harvest Smart Farms is 11K monthly website visits, up 511.1% over the last three months. Pure Harvest Smart Farms's team grew 2.7% over the past year.
Comparisons
Pure Harvest Smart Farms compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 iFarmUniversal data-driven technology of growing plants on automated vertical farms |
Vantaa, Finland | Operational | 34 | $4M | $16M |
 AgrilutionEnables consumers to improve personal nutrition by providing access to super fresh produce grown in their own home |
Munich, Germany | Operational | |||
 AgricoolCreated a paradise for fruits and vegetables in recycled shipping containers |
La Courneuve, France | Acquired | |||
 AgrilutionProduces a kitchen device that can grow vegetables and herbs |
Munich, Germany | Acquired | |||
 NiwaAllowing people to grow food at home through smartphone systems |
Scottsdale, United States | Operational | |||
 Farm66Vertical farming startup using IoT sensors, LED lights and robots to bolster Hong Kong’s local food production |
Hong Kong | Operational | |||
 PhytoponicsAffordable, sustainable and scalable hydroponic growing system |
Cawood, United Kingdom | Closed | |||
 InfarmKosher, insect-free produce for North American markets. |
Berlin, Germany | Acquired |
Talent graph
Pure Harvest Smart Farms's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Pure Harvest Smart Farms has talent and traffic
team presence
In the news
Latest news about Pure Harvest Smart Farms
Recent press, funding announcements, and product moves mentioning Pure Harvest Smart Farms — open to read from the original sources.
Market sentiment
What the market is saying about Pure Harvest Smart Farms
An AI-synthesized read of the highest-engagement posts about Pure Harvest Smart Farms on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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