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Pulley

Fintech · San Francisco, United States · Founded 2019

Equity management platform provides the tools and insights to help fundraise smarter, attract better talent, and stay compliant MoreLess

Pulley operates in the cap table management sector, providing essential tools for startups and founder-led companies to better understand and optimize their equity. The company serves entrepreneurs and early-stage businesses, simplifying the complex process of managing cap tables. Pulley's business model revolves around offering a software-as-a-service (SaaS) platform that generates revenue through subscription fees. By focusing on equity management, Pulley helps its clients navigate the intricacies of ownership distribution, investor relations, and compliance, ultimately making it easier for anyone to start and grow a company.

Keywords: cap table, equity management, startups, founder-led, SaaS, subscription, entrepreneurs, early-stage, ownership distribution, compliance.

Valuation $100–500M
Revenue $1–10M
Headcount 100–500
Total funding $50–100M
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Company overview

Pulley company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
San Francisco, United States
Employees
109
Open positions
2
Dealroom signal
88.8
client focusb2bsub industryWealth Managementbusiness modelSaaSindustryLegalindustryFintechsectorPrivate EquitysectorAlternative InvestmentssectorFundraisingsectorGovernance, Risk and CompliancesectorEquity ManagementsectorInvesting in StartupssectorCFO TechsectorPrivate Equity ToolssectorYC W20

Valuation & funding

Pulley funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jul 2022 $40M $160M Keith Rabois · Stripe · Elad Gil · Avichal Garg
SERIES AOther financing Oct 2020 $10M $40M General Catalyst · 8VC · Hustle Fund · Caffeinated Capital
SEEDOther financing Mar 2020 $125K $500K Y Combinator
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $9.3M 0% 109
2025 $9.3M 0% 90
2024 $9.3M 0% 83
2023 $9.3M +156.9% 69
2022 $3.6M +181.3% 51
2021 $1.3M +6.7% 22
2020 $1.2M 8
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Growth signals

Pulley website traffic

Latest recorded traffic for Pulley is 98K monthly website visits, down 10.9% over the last three months. Pulley's team grew 21.1% over the past year.

Latest monthly visits98K 3-month web change-10.9% 1-year team growth+21.1%
Monthly website visits72 observations · Jun 2020–Jul 2026
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Comparisons

Pulley compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pulley's talent

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Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Pulley's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Global footprint

Where Pulley has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States82.3%
🇨🇦 Canada11.8%
🇷🇴 Romania2.4%
🇮🇳 India1.2%
🇫🇷 France1.2%
Top 5 of 6 shown

In the news

Latest news about Pulley

Recent press, funding announcements, and product moves mentioning Pulley — open to read from the original sources.

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Market sentiment

What the market is saying about Pulley

An AI-synthesized read of the highest-engagement posts about Pulley on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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